Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)

Renesas Electronics•Farmington Hills, MI

About The Position

The Senior Staff Product Marketing Specialist / Regional Product Marketing Specialist is responsible for go-to-market strategy and execution, lifecycle management, and commercial success for the MCU/MPU/Connectivity portfolio in a specific territory. The role adapts global strategy to local market dynamics and works to meet regional revenue and design-win targets through a customer-centric approach. It translates technical specifications into customer-focused value propositions and acts as the regional voice to influence future product roadmaps. The position collaborates with Sales, distributors, design houses, partners, and other stakeholders to identify opportunities, develop customer relationships, support design wins, and build a strong regional support ecosystem. It also contributes to regional market and competitive analysis, local pricing, sales enablement, and product launches.

Requirements

Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
10 or more years of experience in semiconductor, embedded systems, or related industries.
5 or more years of experience in product marketing or product line management.
Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, cost management, or related roles.
Understanding of microcontroller, microprocessor, or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure markets and systems.
Understanding of microcontroller architectures such as ARM Cortex and RISC-V.
Understanding of connectivity technologies such as Wi-Fi, Bluetooth, and NFC.
Understanding of embedded software ecosystems.
Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Strong business acumen and a P&L ownership mindset.
Strategic thinking and data-driven decision-making.
Customer-centric orientation, high energy, self-motivation, and a proactive attitude.
Excellent written and oral communication skills, including the ability to explain complex concepts clearly and effectively.
Excellent interpersonal skills and ability to influence cross-functional stakeholders.
Ability to work effectively with teams across multiple locations and time zones and collaborate in a fast-paced environment.
Track record of successfully launching products, generating design wins, and driving revenue growth.

Nice To Haves

Master’s degree or MBA.

Responsibilities

Identify high-potential customers and target opportunities for demand creation and design wins.
Execute regional seminars, technology days, partner scouting and enablement, and trade shows.
Track the design-in to design-win pipeline to help secure future revenue.
Uncover opportunities and support efforts to close and win business.
Work with distributors to support key-account and long-tail customers.
Build relationships with key customers and align on product roadmaps and design-in/design-win support.
Adjust local pricing to remain competitive and aligned with company objectives.
Develop customer account profiles with Sales, including customer roadmaps, competitive landscapes, SKU maps, SAM, target opportunities, SWOT, and customer organization details.
Create customer engagement strategies, account strategies, action plans, roadmap alignment, and long-term tracking.
Customize go-to-market collateral, including pitch decks, product positioning, and articles.
Train sales teams and partners on new products, competitive guidance, and technology trends in collaboration with FAEs/AEs.
Develop and nurture the ecosystem by enabling partners and supporting evaluation boards, IDEs, and software libraries.
Identify and engage local third parties and partners.
Analyze markets through the customer lens, including trends in IoT, industrial automation, and consumer electronics.
Monitor competitors and assess local pricing and performance.
Collect regional requirements and advocate for their inclusion in the global product roadmap.
Monitor local competitor activity.