Senior Specialist, Search

Known•New York, NY

12d•Hybrid

About The Position

Known is seeking a Senior Specialist for their Paid Search team within the growing Media Science department. This role is responsible for creating, maintaining, and optimizing search ad campaigns using analytics, automation, and internal tools. The position requires experience in executing and reporting on paid search campaigns, with the ability to work independently. Senior Specialists are expected to possess strong critical thinking, curiosity, and a drive to improve campaign setup for client ROI. Excellent time and project management skills are also crucial. This role offers the opportunity to work directly with clients, attend meetings, and present recommendations and results, contributing significantly to campaign optimizations and deliverables.

Requirements

2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
2+ years professional experience in analytics, advertising, ad tech, or media.
Understanding of the fundamentals of paid search advertising.
Knowledge and in-platform experience with Google, Microsoft Ads (Bing), or Apple Search Ads.
High proficiency with Excel.
Strong math and statistics foundational knowledge.
Proven ability to work independently and efficiently.
Attention to detail.
Time management.
Excellent verbal and written communication.
Aptitude for deeply interpreting data/analytics.
Detail-oriented with a desire for managing the quality & accuracy of analytics, including checking your own and others’ work.
Ability to think strategically, analytically, and proactively about diverse business problems.
Collaborative attitude.
Self-motivated and exhibits initiative.
Willing & able to learn quickly.
Abundant intellectual curiosity and integrity.

Nice To Haves

Experience managing $1M+ budget independently.
Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results.
Experience presenting work to internal teams and clients and the desire to develop this area.
Prior agency experience.
A desire to work on challenging problems that require flexibility in approach.

Responsibilities

Leading all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), and Apple Search Ads.
Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns.
Assisting in the campaign planning process with recommendations on campaign approaches, audience targeting, and measurement.
Independently building and presenting campaign-related analyses and performance results, including general reporting, audience deep dives, bid approaches, experiment results, creative analysis, and landing page strategy.
Driving and implementing optimizations and new campaign strategies, such as new bid approaches, ad copy A/B tests, and audience testing to improve performance.
Ideating on new analytical methodologies for optimizing campaigns.
Validating data analyses by reviewing and performing audits of data in reporting or creating new analyses.
Management of media finance and billing needs for paid search campaigns.