Sr Specialist, Search
About The Position
This role manages paid search activities to support marketing objectives and enhance digital campaign performance. It involves setting up and activating paid search campaigns while collaborating with analytics to develop reporting and optimize results. The role provides keyword research and performance insights to inform search engine optimization content strategies and coordinates with web teams for implementation. Success is measured by the effectiveness of search campaigns, quality of reporting, and the impact of optimizations on campaign outcomes. The work influences organizational marketing efforts and improves customer engagement through targeted search initiatives.
Requirements
- Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent (Required)
- At least 5+ years of paid search experience
- Demonstrated critical thinking and problem-solving skills (Required)
- Excellent understanding of account set up and optimization on search engine and platform (Required)
- Excellent knowledge of search planning fundamentals e.g., reach, frequency, channels, formats, etc. (Required)
- Excellent communication skills (Required)
- At least 18 years of age
- Legally authorized to work in the United States
Nice To Haves
- Understanding of SEO an asset
- Telecom experience an asset
Responsibilities
- Manage the setup and activation of paid search campaigns to align with marketing plans and drive campaign performance
- Collaborate with analytics teams to develop recurring paid search reports and identify optimization opportunities
- Provide keyword research and performance insights to guide search engine optimization content strategies
- Coordinate with web teams to implement search-related content and campaign rollouts effectively
- Monitor campaign performance and communicate findings to internal and external stakeholders for informed decision-making
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short-term disability
- Long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Senior
