Specialist, Paid Search

Tinuiti

6d•Remote

About The Position

As a Paid Search Specialist, you will execute and optimize Paid Search and Shopping campaigns to drive efficient client growth. You’ll build high‑quality account structures, translate performance data into clear next actions, and apply automation and Bliss Point insights under guidance to reduce waste and improve outcomes. You’ll set and deliver Rocks with directional KPIs, partner across your Pod (Channel SMEs, Analytics, Creative, Client Leads, Product/Bliss Point), and continuously document and improve your workflows. We align scope and expectations to our job architecture for consistency and transparent progression.

Requirements

2–3 years executing and managing Paid Search/Shopping (builds, launches, pacing, optimizations); monthly budgets ~$50K+.
Platform fluency: Google Ads, Microsoft Ads, Merchant Center; SA360 or Skai; competitive tools (Auction Insights; familiarity with Adalysis/Adthena/SpyFu).
Analytics: GA/GA4 and advanced Excel/Sheets (pivots, lookups); able to create clear performance narratives and basic test readouts.
Communication and collaboration: Clear written/verbal status updates; cross‑functional teamwork in a Pod; receptive to coaching and able to “manage up.”
Google Search & Shopping certifications (or completed in the first 60 days).

Nice To Haves

Additional Google certifications are a strong advantage.

Responsibilities

Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities; surface trade‑offs and clarifying questions early.
Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps.
Operate platform tooling (Google/Microsoft Ads, SA360/Skai), audience/keyword tools, and feed basics; apply automation responsibly (e.g., smart bidding, Performance Max) with guidance.
Pull and interpret Bliss Point signals (e.g., Forecasting, Always‑On Incrementality, Creative Insights) to inform day‑to‑day optimizations; log issues and feedback to product/analytics channels.
Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets.
Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies.
Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth; follow and help refine team playbooks and SOPs.
Manage a clear work queue; deliver on time; proactively flag risks/blockers; reduce rework and non‑converting spend; close the loop with documented learnings.

Benefits

Unlimited PTO
Fully remote environment
Flexibility to take the time you need, when you need it
20 paid holidays, including multiple long weekends
Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
Match up to 4% of your contributions at 100% for retirement
Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost
Thankful giving
Equity
Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
On-demand learning, mentorship program, leadership and management development programs and resources