Paid Search Specialist

Centerfield•Los Angeles, CA

1d•Hybrid

About The Position

Centerfield is looking for a talented Paid Search Specialist to join our team. This person will work closely with our Media Buying team to learn best practices in managing Pay-Per-Click (PPC) campaigns. You will handle the operations involved with launching and maintaining PPC campaigns including ad scheduling, tracking, and optimization.

Requirements

Bachelor’s Degree.
1 to 2 or more years of prior experience creating, managing, and optimizing Paid Search campaigns.
Advanced Excel skills with the ability to complete VLOOKUPs and Pivot Tables.
Experience working with Google AdWords and AdWords Editor (Bing Ads, Yahoo!, Bing, etc.).
Basic understanding of marketing KPIs and search metrics such as CPC, CTR, CPA, and conversion rates.
Passion for digital media and the ability to thrive in a fast paced, entrepreneurial environment.
Strong interpersonal and verbal communication skills, and the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities at once.
An independent worker with strong time management and organization skills.

Nice To Haves

Experience using Tableau.
Experience with Claude or other enterprise-level AI tools.

Responsibilities

Coordinate traffic and monitor the delivery of advertising campaigns.
Support the department with campaign maintenance.
Identify and resolve issues that negatively impact campaigns.
Perform bid management, account architecture, and day-to-day monitoring of campaign performance.
Conduct keyword research for optimization, including adding new keywords and eliminating underperforming keywords.
Run weekly and daily performance reports and work with media buyers to produce campaign recap and verification reports for clients as needed.
Assist with any additional duties required to enable ad revenue growth, ensure efficient ad delivery, and organize campaign assets to help expedite efficient trafficking.
Extract campaign data and generate reports that summarize campaign performance.
Create and interpret performance reports to provide actionable insights.
Execute PPC campaigns including account setup, uploading keywords, ad creatives and ad extensions, strategy and tactical development, and organization.