Paid Search Marketing Specialist

LGI Homes•The Woodlands, TX

17h•Onsite

About The Position

LGI Homes is seeking a Paid Search Marketing Specialist at our Corporate Headquarters in The Woodlands, Texas. As one of the World’s Most Trustworthy Companies and a Top Workplace in the USA, LGI Homes has a notable legacy of homebuilding excellence. We are seeking marketing professionals who are self-motivated and eager to dive into the LGI Homes system and culture. The Paid Search Marketing Specialist supports the development, execution, and ongoing optimization of paid search campaigns in alignment with LGI’s omnichannel marketing strategy and target CPL goals. Campaign efforts include text ads, Performance Max, Demand Gen, Display, YouTube, and other digital channels. This role also utilizes analytics tools such as Google Analytics and other relevant platforms to evaluate performance, optimize results, and drive higher-intent users to online conversion events. The Paid Search Marketing Specialist is responsible for the performance of Search Engine Marketing (SEM) campaigns across platforms such as Google, Bing, and YouTube for LGI Homes and its affiliated brands.

Requirements

Bachelor's Degree
At least 1 year of paid search marketing experience in Google Ads and Google Analytics
Positive attitude
Exceptional communication skills
Detail-oriented
Ability to manage multiple projects and work assignments

Responsibilities

Supports the development, execution, and ongoing optimization of paid search campaigns.
Manages campaign efforts including text ads, Performance Max, Demand Gen, Display, YouTube, and other digital channels.
Utilizes analytics tools such as Google Analytics and other relevant platforms to evaluate performance and optimize results.
Drives higher-intent users to online conversion events.
Responsible for the performance of SEM campaigns across platforms such as Google, Bing, and YouTube for LGI Homes and its affiliated brands.