Search Specialist

CAA Club Group•Markham, ON

1d•Hybrid

About The Position

At CAA Club Group, we are passionate about keeping our Members safe - whether they are on the road, at home, or travelling abroad. As a trusted Member-based organization, we provide products and services that are essential to Members’ safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. Associates share in each other’s successes, drive change and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies. Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer: Work-life harmony with access to an award-winning holistic wellness program, Continuous learning through our robust corporate curriculum and education reimbursement program, Incredible rewards, travel incentives, and product and service discounts, Pay-for-performance and best-in-class recognition programs, and Competitive benefits that include a defined contribution plan, personal spending account, and so much more. Join our growing team where everyone belongs!

Requirements

Post-secondary degree in SEO, Marketing or related field
A minimum of 3-5 years’ experience as an SEO specialist.
Must be proficient in HTML, CSS & Javascript
Understanding of AI tools, large language models (LLMs), and their application within search engines, generative search optimization (GEO), and digital marketing
Experience with standard Google products/tools (Analytics, Search Console, Business Profiles)
Understanding of web design, graphic design, schema markup and copywriting for SEO

Nice To Haves

Google Analytics 4 Certification preferred
Recognized SEO certifications preferred
Experience with JIRA & SEMRush, Workfront & Screaming Frog and Contentful preferred

Responsibilities

Monitor, analyze and optimize website activity, traffic trends, SERP rankings and customer acquisition metrics
Make use of SEO tools and supporting software to perform site audits and compliance checks
Help define and implement SEO strategies that optimize website architecture to improve search performance
Work with multiple marketing teams to drive aligned consumer experiences and identify opportunities for operational and performance efficiencies
Use data and analytics to identify opportunities for optimization
Design, execute, and analyze tests to optimize performance, scale winners
Create weekly, monthly, and quarterly reports to evaluate performance against forecast
Use AI-powered tools and machine-learning insights to identify high-performing keywords, prompts, predict trends, and suggest long-tail keywords.
Forecast traffic trends, seasonal keyword performance, and ROI of SEO campaigns using AI models, auto-generate alt text, captions, and tags for images and videos.
Present insights and recommendations to stakeholders and drive SEO best practices across teams
Collaborate with developers, content teams, and marketing partners to implement SEO initiatives

Benefits

Work-life harmony with access to an award-winning holistic wellness program
Continuous learning through our robust corporate curriculum and education reimbursement program
Incredible rewards, travel incentives, and product and service discounts
Pay-for-performance and best-in-class recognition programs
Competitive benefits that include a defined contribution plan, personal spending account, and so much more.

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