Senior Solutions Engineer

MAP • Austin, TX

7d

About The Position

The Senior Solutions Engineer bridges marketing strategy and technical execution by building architectures that power modern customer experiences. The role serves as the technical lead on client engagements, owning end-to-end delivery from discovery and solution design through hands-on implementation and QA across Adobe Target, Adobe Experience Platform (AEP), Real-Time CDP, Customer Journey Analytics (CJA), and tag management platforms.

The engineer leads technical discovery, translates measurement and business requirements into scalable architectures, and documents solution designs, technical requirements, implementation approaches, dependencies, risks, and limitations. Work includes experimentation engineering, AEP and Real-Time CDP architecture, AEP Web SDK implementation, tag management and data layer architecture, and full-stack client-side debugging. The role also provides client advisory and technical leadership, presenting architectural recommendations and balancing business goals with technical feasibility and maintainability.

The position reports to an Engineering Director or Practice Lead, Marketing Technology & Personalization, and partners with developers, analysts, data architects, QA engineers, client engagement teams, client-side technical and business stakeholders, and specialist teams across the WPP ecosystem.

Requirements

• At least 4 years of hands-on experience in marketing technology, web analytics, personalization, experimentation, or related technical consulting or engineering roles.
• Deep experience building, implementing, and QA’ing A/B and multivariate tests.
• Hands-on proficiency with Adobe Target VEC, form-based activities, custom code activities, Target Recommendations, and profile scripts.
• Understanding of experimentation methodology, including testable hypotheses, success and guardrail metrics, sample size, test duration, and statistical significance.
• Implementation familiarity via Adobe Launch/Tags, at.js, and/or AEP Web SDK.
• Strong working knowledge of XDM schemas, dataset ingestion, and source/destination connections.
• Experience with streaming, edge, and batch segmentation, audience evaluation, and activation.
• In-depth understanding of AEP Identity Service, identity namespaces, ECID, customer identifiers, and their impact on profile stitching.
• Understanding of event data versus profile attributes and when each should be applied.
• Hands-on implementation and troubleshooting of AEP Web SDK, datastreams, identity, decisioning, and personalization.
• Expertise troubleshooting event payloads and network requests using browser DevTools.
• Hands-on experience with Adobe Launch/Tags and Google Tag Manager (GTM).
• Deep understanding of data layer design, rule conditions, extensions, and data elements.
• Ability to trace data flow from the data layer through tag management into downstream analytics and marketing platforms.
• Strong proficiency reading, writing, and debugging custom JavaScript.
• Comfort building test variations with HTML/CSS and troubleshooting rendering and styling issues.
• Deep expertise troubleshooting browser console errors, network requests, cookies, local/session storage, and cross-browser behavior.
• Ability to diagnose identity issues, event duplication, data loss, audience qualification bugs, and inconsistent reporting.

Nice To Haves

• Prior client-facing, consulting, or agency experience, with the ability to lead discovery sessions, present solutions, and manage technical communication.

Responsibilities

• Lead technical discovery and requirements-gathering sessions with developers, analysts, marketers, and product teams.
• Document solution designs, technical requirements, implementation approaches, system dependencies, risks, and limitations.
• Build, implement, and QA A/B and multivariate tests in Adobe Target using VEC, form-based activities, and custom code.
• Implement profile scripts, audience qualification logic, and Target Recommendations.
• Design experimentation measurement frameworks covering success and guardrail metrics, sample size, test duration, and statistical significance.
• Architect and work with XDM schemas and dataset ingestion pipelines.
• Configure streaming, edge, and batch segmentation, audience evaluation, and downstream activation.
• Configure AEP Identity Service, identity namespaces, and ECIDs to support accurate customer profile stitching.
• Lead implementation and configuration of AEP Web SDK, datastreams, edge decisioning, and personalization.
• Monitor and debug network payloads and server responses to ensure accurate data flow into AEP datasets and downstream tools.
• Architect, evaluate, and implement data layer designs across Adobe Launch/Tags and Google Tag Manager.
• Manage and troubleshoot tag management rule conditions, custom extensions, data elements, and tag firing.
• Trace data from the browser through the data layer, tag management, Adobe Edge/AEP, datasets, and downstream reporting or activation.
• Diagnose and resolve issues involving JavaScript errors, cookies, local/session storage, identity stitching, event duplication, data loss, and reporting discrepancies.
• Act as a trusted technical lead on engagements and communicate technical concepts to technical and non-technical stakeholders.
• Present architectural recommendations and constructively challenge requirements to balance business goals with technical feasibility and maintainability.
• Collaborate with developers, analysts, data architects, QA engineers, client engagement teams, client-side stakeholders, and agency and capability teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed