senior social strategist (New York City or Seattle – U.S.)
About The Position
The Senior Social Strategist leads the strategic vision, development, and execution of social-first campaigns that connect Starbucks to culture. Working at the intersection of brand strategy and creative, the role translates business priorities and brand, consumer, and cultural insights into engaging social ideas and content that sparks conversation, drives engagement, and builds brand affinity. The strategist helps modernize the Starbucks brand through creative content across social channels and leads campaigns from brief through launch and optimization. The position partners with external agencies and collaborates with internal marketing, merchandise, product, and media teams. It uses data, trends, and performance metrics to refine content and channel strategies, and establishes strategy-to-creative processes that support scale, speed, and quality. The role is onsite four days per week and is based in New York City or Seattle, United States.
Requirements
- At least 7 years of experience in social media strategy, content creation, or digital marketing.
- Proven ability to lead and execute large-scale, high-visibility social campaigns.
- Ability to balance creativity with data and speed with intention.
- Experience managing social media teams or agencies.
- Deep understanding of social platforms, trends, and emerging technologies.
- Passion for culture, creativity, and community.
Responsibilities
- Bring the Starbucks brand to life through social with innovative, creative content across channels.
- Own social campaign strategy for key brand, product, and cultural moments from brief through launch and optimization.
- Develop and advocate for a social-first creative vision that supports business goals, elevates the brand, and delights customers.
- Partner with external agencies to ensure strategic rigor and creative excellence.
- Collaborate with internal marketing, merchandise, product, and media teams to develop and publish content that drives brand relevance and earned media.
- Use insights, data, trends, and performance metrics to optimize content and channel approaches.
- Define and implement strategy-to-creative processes that enable scale, speed, and excellence.
- Champion creative storytelling and bring fresh ideas and bold thinking to Starbucks’ presence in the digital world.
Benefits
- Medical, dental, and vision insurance.
- Basic and supplemental life insurance and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave and family expansion reimbursement.
- Paid vacation from date of hire and accrued sick time.
- Eight paid holidays and two personal days per year.
- 401(k) retirement plan with employer match for eligible partners.
- Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
