group manager, Influencers (New York City or Seattle - U.S.)
About The Position
The Group Manager, Influencers is a visionary leader responsible for shaping how Starbucks shows up in culture through creator and talent partnerships. The role leads a high-performing team and develops authentic, long-lasting relationships with creators to build connection and trust. It elevates influencer partnerships from executions to experiences that spark conversation, drive engagement, and build brand love. The position develops Starbucks’ influencer strategy and works at the intersection of creativity, community, and strategy. It collaborates with internal and external partners to deliver integrated, creator-led ideas, measures performance and uses insights to improve programs, and guides planning and investment across influencer initiatives. The role is based in New York City or Seattle and is onsite four days a week.
Requirements
- 8+ years of experience in influencer marketing, talent relations, or social media strategy.
- Proven experience building and leading teams and large-scale programs.
- A track record of developing impactful influencer strategies that resonate with audiences and drive business outcomes.
- Strong leadership skills and the ability to inspire teams and influence cross-functional partners.
- Experience with contracts, negotiations, and legal reviews.
- A strategic and analytical mindset, with the ability to translate data into compelling narratives and decisions.
- Excellent communication skills and experience navigating complex, multi-stakeholder environments.
Nice To Haves
- Deep passion for creator culture, social platforms, content trends, and community-driven storytelling.
- Passion for coffee, culture, and community.
Responsibilities
- Develop and lead an influencer marketing strategy that strengthens brand voice and cultural relevance.
- Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth.
- Cultivate authentic creator relationships and identify partnerships aligned with Starbucks’ values and storytelling ambitions.
- Collaborate with internal and external partners to deliver integrated, creator-led ideas.
- Establish success metrics and use performance insights to drive learning, optimization, and innovation.
- Guide planning and investment across influencer initiatives and steward budgets and resources thoughtfully.
- Stay connected to creator culture, platform evolution, and emerging trends.
Benefits
- Medical, dental, and vision insurance
- Basic and supplemental life insurance and other voluntary insurance benefits
- Short-term and long-term disability
- Paid parental leave
- Family expansion reimbursement
- Paid vacation from date of hire
- Accrued sick time
- Eight paid holidays and two personal days per year
- 401(k) retirement plan with employer match for eligible partners
- Discounted company stock program (S.I.P.)
- Starbucks equity program (Bean Stock)
- Incentivized emergency savings and financial well-being tools
- 100% upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
- Student loan management resources and access to other educational opportunities
- Backup care
- DACA reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
