group manager, Influencers (New York City or Seattle - U.S.)
About The Position
The Group Manager, Influencers is a visionary leader responsible for shaping how Starbucks shows up in culture through meaningful creator and talent partnerships. The role sits at the intersection of creativity, community, and strategy, and leads a high-performing team in building authentic, lasting relationships with creators who inspire connection and trust. The Group Manager will elevate influencer partnerships from executions to experiences that spark conversation, drive engagement, and build brand affinity. The position is based in New York City or Seattle, and is onsite four days per week. The successful candidate will lead influencer strategy, develop the team, build creator relationships, work with internal and external partners, measure performance, guide investment, and stay current with creator culture and platform trends.
Requirements
- At least 8 years of experience in influencer marketing, talent relations, or social media strategy.
- Proven experience building and leading teams and large-scale programs.
- A track record of developing impactful influencer strategies that resonate with audiences and drive business outcomes.
- Deep interest in creator culture, social platforms, content trends, and community-driven storytelling.
- Strong, empathetic leadership skills and ability to inspire teams and influence cross-functional partners.
- Experience with contracts, negotiations, and legal reviews.
- Strategic and analytical mindset, with the ability to translate data into compelling narratives and decisions.
- Excellent communication skills and experience navigating complex, multi-stakeholder environments.
- Passion for coffee, culture, and community.
Responsibilities
- Lead a forward-looking influencer marketing strategy that strengthens the brand voice and fuels cultural relevance.
- Build, coach, and empower a team of leaders, fostering creativity, inclusivity, and continuous growth.
- Cultivate authentic relationships with creators and identify partnerships aligned with company values and storytelling ambitions.
- Collaborate with internal and external partners to bring integrated, creator-led ideas to life.
- Establish success metrics and use performance insights to inform learning, optimization, and innovation.
- Guide planning and investment across influencer initiatives and steward budgets and resources thoughtfully.
- Stay connected to creator culture, platform evolution, and emerging trends.
Benefits
- Medical, dental, and vision insurance.
- Basic and supplemental life insurance and other voluntary insurance benefits.
- Short-term and long-term disability.
- Paid parental leave and family expansion reimbursement.
- Paid vacation from date of hire and accrued sick time.
- Eight paid holidays and two personal days per year.
- Eligible partners may participate in a 401(k) retirement plan with employer match.
- Discounted company stock program (S.I.P.) and Starbucks equity program (Bean Stock).
- Incentivized emergency savings and financial well-being tools.
- Upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program via the Starbucks College Achievement Plan.
- Student loan management resources and access to other educational opportunities.
- Backup care and DACA reimbursement.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
