Senior Social Media Strategist

Balanced Body Inc•Sacramento, CA

9h•$85,000 - $115,000•Hybrid

About The Position

Balanced Body is seeking a Senior Social Media Strategist to lead and evolve its social media presence. This role requires a strong brand understanding, knowledge of digital trends, and leadership skills. The strategist will design and implement social media strategies to enhance brand affinity, drive engagement, and support business goals. This position involves collaborating with marketing leadership and other stakeholders to shape the company's digital presence. The role also includes mentoring junior team members and managing agency partners.

Requirements

6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
Bachelor’s degree in Marketing, Communications, or a related field.
Proven success in developing and scaling brand social strategy across multiple channels.
Experience managing social media advertising campaigns and influencer partnerships.
Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite, and video editing platforms.
Exceptional copywriting, storytelling, and content planning skills.
Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
Data-Driven mindset with the ability to translate insights into actionable strategy.
Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
Experience in the wellness, fitness, or Pilates industry.

Responsibilities

Own and evolve Balanced Body’s cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms, including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
Plan and manage paid social campaigns from strategy through execution and optimization.
Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
Mentor or manage junior team members and freelancers as the social team scales.
Manage direct agency partners' activity