Senior Social Media Strategist III

Linda Werner & Associates

1d•Remote

About The Position

Seeking a creative, experienced Senior Social Media Strategist to support Meta's Developer Marketing team within its Business Growth Marketing organization. This highly visible, hands-on role focuses on building audiences, driving organic growth, creating compelling content, and developing meaningful community engagement. The role combines strategic ownership with direct execution: shaping social media strategy, developing scalable programs, implementing AI-powered workflows, and driving engagement across Meta's social channels for its developer audience. The strategist will own organic social strategy across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit; develop platform-native content and creator initiatives; strengthen community engagement; and use social tools, AI, and analytics to improve performance. The position involves collaboration with brand, creative, product marketing, communications, paid media, agency, and platform partners. It is a 12-month contract, remote, with 40 expected hours per week and an eight-hour Monday–Friday schedule.

Requirements

5 to 8 years of hands-on experience in organic social media strategy, content creation, publishing, and community management.
Proven success driving measurable organic audience growth, engagement, and brand awareness.
Strong experience across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
Demonstrated ability to create engaging video-focused and platform-native social content.
Experience managing creator and influencer programs from development through execution and measurement.
Hands-on experience with social publishing, listening, community management, creator management, and analytics tools.
Experience using AI-powered tools to improve social media workflows, content production, or performance measurement.
Strong writing, storytelling, and creative development capabilities.
Ability to independently execute social media strategies in a fast-paced environment.
Strong analytical skills and experience translating performance data into actionable recommendations.
English language required.

Nice To Haves

Experience supporting consumer-facing or direct-to-consumer brands where organic social drove measurable growth.
Experience building and scaling social media programs from an early stage.
Portfolio demonstrating successful video content, creator partnerships, community engagement, and organic audience growth.
Experience managing agency partnerships and influencer programs.
Experience marketing technology products or engaging developer communities.
Experience navigating sensitive communications and brand reputation management.

Responsibilities

Own and execute organic social media strategy across Instagram, Facebook, Threads, YouTube, TikTok, X, LinkedIn, and Reddit.
Develop and manage content calendars for ongoing engagement, product launches, and marketing initiatives.
Create compelling, platform-native content, including short-form video, interactive content, and emerging social formats.
Identify trends and cultural moments and develop relevant, timely content.
Lead content ideation, storytelling, copywriting, and creative development.
Develop strategies to increase organic followers, reach, engagement, and brand awareness.
Build authentic relationships with online audiences through meaningful community engagement.
Establish community management practices, response protocols, and brand voice guidelines.
Monitor audience sentiment, identify relevant conversations, and translate insights into content improvements.
Engage with communities and influential voices across social platforms.
Manage creator and influencer initiatives, including sourcing, briefing, execution, and performance measurement.
Build scalable creator management processes, databases, templates, and brand safety guidelines.
Partner with agencies and content creators to develop authentic user-generated content.
Measure creator program performance and recommend optimizations.
Evaluate and enhance social media publishing, listening, community management, creator management, and analytics tools.
Incorporate AI-powered tools and automation to improve content creation, engagement, and reporting.
Monitor performance metrics and develop actionable insights to drive organic audience growth.
Create regular performance reports highlighting engagement, reach, audience growth, and content effectiveness.
Collaborate with brand, creative, product marketing, communications, and paid media teams.
Partner with agency and platform partners to deliver high-quality content and campaigns.
Develop creative concepts and storytelling opportunities supporting product launches and brand initiatives.