Senior Social Media Manager

ClickUp

2d•$100,000 - $144,000

About The Position

ClickUp is searching for a Senior Social Media Manager who owns brand socials and executive content end to end: strategy, production, publishing, and iteration. You use AI tools daily to move faster, but your taste and editorial judgment are what make the output worth posting. Post daily across brand pages: X, LinkedIn, Instagram, TikTok, and Facebook. You will be working with internal creatives and external contractors you hire with a dedicated budget. You are a producer, not just a strategist. Content Production: You concept, script, shoot, edit, design, and publish. You're comfortable in front of a camera, behind it, in Figma, or in an edit timeline. You move fast because you've built workflows that let you ship without dropping quality. 10 posts a week: 5 brand, 5 exec, every week. You don't need a committee. You need a laptop, a camera, a point of view, and an AI toolkit you've already built. You use LLMs, image generators, video generators, and automation tools to collapse production timelines. You also know when AI output is generic, off-brand, or wrong, and you fix it before it ships. We don't want someone who prompts and posts. We want someone who prompts and edits with strong taste. You'll also write social posts for ClickUp executives on LinkedIn and X. That means interviewing leaders, extracting their point of view, and writing posts that sound like them, not like a brand account. You'll need to build trust with senior leaders and move through feedback loops quickly. Strategy and Platform Approach: You'll assess ClickUp's current social presence, identify gaps, and build the plan. You decide what formats, hooks, and cadences to test on each platform, and you adjust as you learn. We're not handing you a playbook. We're hiring you to write it with us. Social Growth Hacking: You hypothesize why a content format or hook will work, ship it, read the data, and iterate. When something hits, you explain why and turn the principle into a repeatable format. When something misses, you iterate or pivot. You think in formats, not individual posts. A good post is nice. A format that works 50 times with different inputs is a growth lever. You'll build a library of repeatable content formats (series, templates, recurring segments) that can scale output without scaling effort. You also rely on AI-assisted production to improve efficiency without killing quality. You'll document what works so the content operation can scale beyond one person. Speed and Reactive Content: You compress the time from trending moment to live post. When something happens in productivity, tech, or culture, you have a take posted before competitors have scheduled a brainstorm. You have the editorial judgment to move fast without making the brand look reckless. You hop into comment threads with witty remarks to spark conversation and build the brand voice. What Success Looks Like: Impressions: You'll partner with leadership to set and hit quarterly growth targets for ClickUp's monthly organic impressions. Share of Voice: You'll partner with leadership to set and hit quarterly growth targets for organic, positive ClickUp mentions across platforms. Saves and shares over likes: repeatable formats (three that work 50+ times by month six), and pipeline influence with PMM.

Requirements

5+ years creating social content (portfolio can outweigh exact number).
Ability to write killer copy, shoot and edit short-form video, design static graphics, and build carousels independently.
Proven ability to ship consistently, with systems to sustain 10 posts a week without quality dropping.
Deep understanding of product and user experience, with the ability to empathize with customers and translate that into resonant content.
Daily use of AI tools (LLMs, image/video generation, automation, agents) in production workflow, with the ability to explain specific stack and tool integration.
Strong editorial judgment regarding AI-generated content, identifying and correcting generic, off-brand, or incorrect output.
Deep, platform-native intuition for X and LinkedIn, with working knowledge of Instagram, TikTok, Facebook.
Systems thinking approach to content creation, building processes for repeatable and scalable content.
Ability to turn product releases, use cases, and customer stories into organic-feeling content.
Experience tracking performance, running experiments, and explaining the principles behind successful content.
Ability to react to trends within hours with a high quality bar.
Comfortable on camera when content requires it.
Genuine interest in AI productivity and the company's product.
Ability to represent the brand publicly and demonstrate interest in how people work now and in the future.

Nice To Haves

Creator background, startup experience, or brand team experience.
Portfolio showcasing accounts personally grown and content personally made, demonstrating pace and not just highlights.

Responsibilities

Own brand socials and executive content end to end: strategy, production, publishing, and iteration.
Post daily across brand pages: X, LinkedIn, Instagram, TikTok, and Facebook.
Concept, script, shoot, edit, design, and publish content.
Write social posts for ClickUp executives on LinkedIn and X, including interviewing leaders and extracting their point of view.
Assess ClickUp's current social presence, identify gaps, and build the social media strategy.
Decide on formats, hooks, and cadences to test on each platform, and adjust based on learning.
Hypothesize why a content format or hook will work, ship it, read the data, and iterate.
Build a library of repeatable content formats (series, templates, recurring segments) that can scale output without scaling effort.
Compress the time from trending moment to live post for reactive content.
Hop into comment threads with witty remarks to spark conversation and build the brand voice.
Partner with leadership to set and hit quarterly growth targets for monthly organic impressions.
Partner with leadership to set and hit quarterly growth targets for organic, positive ClickUp mentions across platforms.
Scout for good creator/influencer talent.
Turn product releases, use cases, and customer stories into content that feels organic.
Track performance, run experiments, and explain the principle behind what worked.
React to trends within hours with a high quality bar.
Be comfortable on camera when the content calls for it.