Senior Social Media Manager
About The Position
We are seeking a creative, data-driven, and highly strategic Senior Social Media Manager to elevate our global brand presence. In this role, your primary goals will be to drive audience engagement and rapidly grow our follower base through the production of original, social-first video content and strategic influencer partnerships. You will serve as the creative heartbeat of our social channels, leading the direction of all social media content production while balancing the analytical side of the role to prove ROI. If you thrive in a fast-paced SaaS B2B environment, have a passion for storytelling in the construction space, and know how to capture an audience's attention at massive live events like Groundbreak, we want you on our team. This position reports into the Director of Content and will be based in our Austin TX office. We’re looking for someone to join us immediately.
Requirements
- 10+ years of experience in social media management, specifically within SaaS B2B marketing.
- A proven portfolio of driving engagement through original video content and a strong eye for visual creative direction (video, stills, and graphics).
- Demonstrated success in launching and managing B2B influencer or brand ambassador programs.
- Experience managing external agency partners, departmental budgets, and collaborating seamlessly across PR, Brand, and Product departments.
- Proven ability to translate social metrics into a broader business narrative to showcase value to senior leadership.
- Deep familiarity and hands-on expertise with Sprout Social for scheduling, social listening, and reporting.
- Excellent ability to digest raw data, interpret results, and translate those findings into clear, strategic recommendations.
- Proven experience managing real-time social media content production in fast-paced, live event environments.
Nice To Haves
- A background or strong working knowledge of the construction industry is extremely helpful and strongly preferred.
Responsibilities
- Develop and execute a comprehensive social media strategy designed to exponentially grow followers and increase engagement, primarily through compelling, social-first video content.
- Partner closely with internal teams—including Brand, PR, and Product—to manage the social distribution of corporate announcements, PR initiatives, and product launches, ensuring they align with broader business needs and social media goals.
- Build and maintain a clear, data-driven methodology for effectively communicating the impact, ROI, and strategic value of social media to executive leadership.
- Build, manage, and scale our influencer marketing programs, identifying and partnering with key industry voices to amplify our brand reach and credibility.
- Lead the creative direction for all social media content production, ensuring high-quality outputs across video, still photography, and graphic design that align with our brand identity.
- Act as a mentor to our internal content team members, while also overseeing external social and creative agencies to ensure seamless execution of campaigns.
- Manage the global social media budget, allocating resources efficiently across production, agencies, influencer partnerships, and paid social boosts.
- Act as the ultimate owner of social data. Utilize Sprout Social to pull metrics, interpret complex data into actionable insights, and pivot strategies based on performance results.
- Lead the on-the-ground social media strategy and execution for major live events and trade shows, most notably our annual conference, Groundbreak.
Benefits
- Equity Compensation and/or Bonus Incentive Compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
