Senior Social Media/ Community Strategist

Ruggable • Los Angeles, CA

6d • $70 - $88 • Onsite

About The Position

Ruggable is hiring a Senior Community Strategist to lead day-to-day community management and community-facing strategy across its social channels, reporting to the Director of Social. The role serves as the daily voice of Ruggable across Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit, while shaping how the brand listens to, responds to, and learns from its community. The strategist operates independently with minimal oversight and owns community response strategy, Pinterest strategy and editorial direction, and Ruggable’s Reddit presence and organic publishing strategy.

The role is a full-time, 12-month independent contractor engagement (1099), with potential for extension or conversion. The expected schedule is approximately 40 hours per week, including daily monitoring and response and availability for quick-turn and sensitive situations. The position is based in Los Angeles or Torrance, California, with at least one to two days in the office and additional on-site collaboration as needed. The stated rate is $70–$88 per hour, and the start date is as soon as possible.

Ruggable is a Los Angeles-based direct-to-consumer e-commerce brand with a patented washable rug design. Its mission is to help customers live vibrantly with beautiful products that do not compromise on function. The company describes its culture as collaborative and design-driven, and values sharp writing, sound judgment, and customer empathy.

Requirements

• At least 8 years of experience in community management or social engagement for a consumer brand, ideally with strong direct-to-consumer or e-commerce experience.
• Demonstrated ability to manage and steer community strategy across multiple channels, beyond simply responding to users.
• Strong Pinterest fluency and ability to translate platform signals, such as saves, intent, and community engagement patterns, into editorial and community direction.
• Deep expertise building, scaling, and managing an authentic brand presence on Reddit, with a strong understanding of reddiquette, subreddit culture, and conversational trends.
• Exceptional writing skills and ability to adapt tone across platforms and their nuances, especially in community-centric spaces such as Reddit.
• Experience partnering with CX or support teams on brand voice, escalation, and customer resolution.
• Strong judgment in sensitive or high-visibility situations.
• Comfort using social listening tools and community analytics.
• Highly organized and responsive, with the ability to work independently and maintain daily consistency.
• Availability for daily monitoring and response and quick-turn handling of sensitive situations.

Nice To Haves

• Experience in home, design, or lifestyle categories.
• Experience producing voice-of-customer or sentiment reporting for cross-functional teams.
• Familiarity with Sprout, Sprinklr, Brandwatch, or similar platforms.
• Experience with CX platforms such as Gorgias, Zendesk, or Kustomer.

Responsibilities

• Serve as the daily responder across Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit, engaging with comments, direct messages, mentions, and tags in Ruggable’s voice.
• Own day-to-day community management strategy by setting priorities, driving consistent response quality, and maintaining confidence in brand voice across platforms.
• Monitor sentiment, flag emerging issues, and escalate sensitive situations quickly and appropriately.
• Partner with Customer Experience (CX) to route and resolve customer questions and concerns, collaboratively shaping brand responses that align with support policies.
• Proactively engage with creators, customers, and relevant conversations to grow the community beyond Ruggable’s own posts.
• Define and maintain response standards, escalation paths, and community playbooks with CX and Social leadership.
• Build relationships with core community members and key brand advocates across platforms.
• Identify, evaluate, and recommend online communities, niche spaces, and emerging social platforms for Ruggable to engage with.
• Share audience feedback with stakeholders and distinguish casual comments from strategic opportunities for the brand.
• Lead and execute Ruggable’s end-to-end Reddit presence and organic publishing strategy to build brand affinity and community trust, and optimize content for LLMs and AI search discovery.
• Steer Reddit editorial strategy, including participation frameworks, AMAs, subreddit relationships, and proactive community-led storytelling.
• Translate Reddit conversations and brand discussions into actionable voice-of-customer themes and content opportunities for Social, Product, and CX.
• Own Ruggable’s Pinterest community strategy and editorial direction, grounded in audience intent, save-driven engagement signals, and community engagement patterns.
• Set expectations for Ruggable’s presence across Pinterest boards and categories and for Pinterest content themes and community presence, in partnership with creative and content teams.
• Translate Pinterest engagement and community conversation into voice-of-customer themes and content opportunities for Social and CX.
• Establish Pinterest KPIs and reporting cadence, including engagement, save-related signals, audience growth, and emerging content themes.
• Define community KPIs, response standards, and reporting cadence for community health and learnings.
• Maintain response playbooks, escalation paths, and crisis protocols.
• Manage social listening and community management tools.
• Support the Director of Social and Social Coordinator on campaign moments and launches as needed.
• Contribute regular updates to the team newsletter on community activities and key learnings.

Benefits

• The opportunity to shape how a category-defining brand shows up in community conversation.
• Ownership of day-to-day community management across channels, with strategic stewardship of Pinterest and Reddit editorial direction.
• A collaborative, design-driven culture that values sharp writing, sound judgment, and customer empathy.
• Competitive hourly rate.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed