Senior Social Media/ Community Strategist

Ruggable • Los Angeles, CA

5d • Hybrid

About The Position

Ruggable is hiring a Senior Community Strategist to lead day-to-day community management and community-facing strategy across its social channels, including Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit. Reporting to the Director of Social, this independent, experienced leader will represent Ruggable’s voice, guide response standards and priorities, monitor sentiment, and ensure that community responses are coordinated with Customer Experience (CX) and support policies.

The role will lead Ruggable’s Reddit presence and organic publishing strategy, including editorial participation, AMAs, subreddit relationships, community-led storytelling, and turning conversations into voice-of-customer insights for Social, Product, and CX. It will also own Pinterest community strategy and editorial direction, using audience intent and engagement signals to establish content expectations, KPIs, and reporting.

The strategist will define community KPIs and reporting cadence, maintain playbooks and escalation protocols, manage social listening and community-management tools, and share audience feedback and learnings with stakeholders. This is a full-time, 12-month independent-contractor engagement, with potential for extension or conversion. The role is based in Los Angeles or Torrance, California, and requires at least one to two office days per week, plus additional on-site collaboration as needed. Compensation is $70–$88 per hour.

Requirements

• At least 8 years of experience in community management or social engagement for a consumer brand; direct-to-consumer or e-commerce experience is preferred within this requirement.
• Proven ability to manage and steer community strategy across multiple channels, beyond simply responding to posts.
• Strong Pinterest fluency, including the ability to translate saves, audience intent, and community engagement patterns into editorial and community direction.
• Deep expertise building, scaling, and managing an authentic brand presence on Reddit, with knowledge of reddiquette, subreddit culture, and conversational trends.
• Exceptional writing skills and the ability to adapt tone across platforms, particularly in community-centric spaces such as Reddit.
• Experience partnering with CX or support teams on brand voice, escalation, and customer resolution.
• Strong judgment in sensitive or high-visibility situations.
• Comfort using social-listening tools and community analytics.
• Highly organized, responsive, and able to work independently with daily consistency.
• Availability for daily monitoring and response, including quick-turn and sensitive situations.
• Ability to work at least one to two days per week in the office in Los Angeles or Torrance, California, and attend additional on-site collaboration as needed.

Nice To Haves

• Experience in home, design, or lifestyle categories.
• Experience producing voice-of-customer or sentiment reporting for cross-functional teams.
• Familiarity with Sprout, Sprinklr, Brandwatch, or similar platforms.
• Experience with CX platforms such as Gorgias, Zendesk, or Kustomer.

Responsibilities

• Serve as the daily responder across Instagram, TikTok, Facebook, Pinterest, YouTube, Threads, and Reddit, engaging with comments, direct messages, mentions, and tags in Ruggable’s voice.
• Own day-to-day community management strategy by setting priorities, driving consistent response quality, and maintaining brand voice across platforms.
• Monitor sentiment, identify emerging issues, and escalate sensitive situations promptly and appropriately.
• Partner with CX to route and resolve customer questions and concerns, collaboratively shaping brand responses that align with support policies.
• Proactively engage with creators, customers, and relevant conversations to grow the community beyond Ruggable’s own posts.
• Define and maintain response standards, escalation paths, and community playbooks with CX and Social leadership.
• Build relationships with core community members and brand advocates across key platforms.
• Identify, evaluate, and recommend online communities, niche spaces, and emerging social platforms for Ruggable to engage in.
• Share audience feedback with stakeholders and distinguish casual comments from meaningful strategic opportunities.
• Lead Ruggable’s end-to-end Reddit presence and organic publishing strategy, including editorial participation frameworks, AMAs, subreddit relationships, and community-led storytelling.
• Use Reddit expertise to build brand affinity and community trust, and optimize content for LLM and AI-search discovery.
• Turn Reddit conversations and brand discussions into actionable voice-of-customer themes and content opportunities for Social, Product, and CX.
• Own Pinterest community strategy and editorial direction, grounded in audience intent and save-driven engagement signals.
• Set expectations for Ruggable’s presence across Pinterest boards and categories, and for content themes and community presence in partnership with creative and content teams.
• Translate Pinterest engagement and community conversations into voice-of-customer themes and content opportunities for Social and CX.
• Establish Pinterest KPIs and reporting cadence, including engagement, save-related signals, audience growth, and emerging content themes.
• Define community KPIs, response standards, and reporting cadence for community health and learnings.
• Maintain response playbooks, escalation paths, and crisis protocols.
• Manage social listening and community-management tools.
• Support the Director of Social and Social Coordinator on campaign moments and launches as needed.
• Contribute regular team-newsletter updates about community activities and key learnings.

Benefits

• Opportunity to shape how a category-defining brand participates in community conversations.
• Ownership of day-to-day community management across channels, with strategic stewardship of Pinterest and Reddit editorial direction.
• Collaborative, design-driven culture that values sharp writing, sound judgment, and customer empathy.
• Competitive hourly rate.
• The posting states that Ruggable offers competitive compensation and benefits packages, but does not specify individual benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed