Senior Social Media Associate

Medecins Sans Frontieres (Doctors Without Borders) - United States•New York, NY

3d•$78,399 - $117,599•Hybrid

About The Position

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. The organization cares for people affected by conflict, disease outbreaks, disasters, and social exclusion in more than 70 countries. MSF offers medical humanitarian assistance solely based on need, regardless of race, ethnicity, religion, or politics. Our international project teams include medical, logistical, and administrative staff, most of them hired locally and working with their own communities. Our actions are guided by medical ethics and the principles of independence, impartiality, and neutrality. We also bear witness and speak out about the experiences of our colleagues and patients. MSF USA is one of 24 sections supporting the global movement, primarily through staff recruitment, fundraising, advocacy, and communications. We welcome candidates who bring a wide variety of backgrounds and experiences to join us in working toward MSF’s social mission. Under the direction of the senior social media manager and as part of the Editorial Unit, the senior social media associate will create and publish dynamic content for social platforms and contribute to the overall communications strategy to inform, engage, and inspire US audiences. The senior associate will play an active role in increasing visibility through daily community engagement, news monitoring, and analytics reporting. The senior associate will provide strategic, data-driven support to communications teams and senior management, particularly during crises, by analyzing narratives and context through social media brand listening. This role will be Monday to Friday or Tuesday to Saturday, depending on the department's quarterly needs.

Requirements

3 years relevant professional experience, communications, journalism or nonprofit experience preferred.
Experience supporting crisis communication response in complex environments with social listening tools.
Ability to write clear, compelling, and accurate content across a range of platforms, with an interest in digital storytelling.
Good understanding of the social media landscape with experience on platforms including Instagram, TikTok, Bluesky, X, Threads, LinkedIn, Facebook, and YouTube.
Experience using social media publishing, management, and analytic tools, such as Sprout Social, Talkwalker, and Google Analytics.
Knowledge in using Adobe or Canva for social media graphics, in-app platform video editing, or similar tools.

Responsibilities

Develop and distribute external communications products across multiple channels to bear witness to humanitarian needs, speak out with patients and communities, engage with audiences, and achieve strategic objectives.
Identify significant medical humanitarian issues and execute integrated communications plans to increase public awareness, audience engagement, and support for advocacy priorities.
Develop and contribute toward brand strategy, brand positioning, and tactics to increase brand visibility.
Develop and support the production of creative and engaging external communications content across audiences and channels, including for the website, social media, and live events.
Promote DEI principles across all communications products and channels.
Support implementation of organic social media plans, develop related initiatives and content, and monitor performance of digital engagement campaigns. In a crowded digital space with ever-changing algorithm rules, take a creative approach in making sure medical and humanitarian topics reach people’s social feeds.
Support international teams on crisis response by synthesizing complex social listening data into clear and actionable recommendations.
Draft organic social media copy and support the development of creative content, in accordance with organizational style guidelines, designed to engage diverse digital audiences.
Use social analytic tools to create reports and dashboards. Involves working independently and in collaboration with other stakeholders.
Ensure the application of brand guidelines and brand templates.
Acts as an individual contributor with specialization in social media.
Trains social media intern when needed.