Senior Social Media Specialist

Tergar International•Minneapolis, MN

4d•Remote

About The Position

Tergar International is seeking an experienced Senior Social Media Marketing Specialist to join its marketing and communication team. The organization is looking for innovative and human-centric individuals to support its growth plans. In this role, the specialist will create engaging content, build relationships with community members through social media and forums, and support online communities. The position also involves developing and implementing content marketing and social media strategies to increase online presence, build brand awareness, and improve marketing efforts.

Requirements

5+ years of experience working as a Social Media Specialist, ideally in a non-profit, social impact, or volunteer-driven context.
Exceptional communication and storytelling skills, with the ability to craft compelling, on-brand content across a variety of formats (articles, videos, social media, etc.).
Strong design and video editing skills with the ability to create independent content.
In-depth knowledge of Buddhism and Mingyur Rinpoche’s teaching and meditation-related topics.
Data-driven mindset, with the ability to analyze community engagement metrics and user behavior to inform content strategy.
Excellent knowledge of Facebook, YouTube, Instagram, and other social media best practices.
Hands-on experience with content management systems, email marketing platforms, and social media publishing tools.
Strong technical aptitude.
Project management chops, able to juggle multiple competing priorities and deadlines while keeping the content engine running smoothly.
Passion for our mission and a deep understanding of our target audiences and their needs.
Empathy and emotional intelligence to connect with followers.
BSc degree in Marketing or a relevant field.
Fluency in English.
Proficient communication
Creativity
Empathy
Strong interpersonal abilities
The capacity to listen and delegate.
Reliable internet access and dedicated workspace.

Responsibilities

Develop and curate engaging content for various platforms, including blogs and social media channels, collaborating with marketing, community, and design teams.
Manage and grow our social media presence across platforms such as Facebook, Instagram, YouTube, and TikTok.
Foster a safe and inclusive environment within the community.
Build and foster relationships with followers through active engagement, responding to comments, and facilitating discussions.
Monitor and analyze social media metrics to assess the effectiveness of campaigns and strategies, providing insights for improvement.
Gather insights and data from the community to inform future content and marketing strategies, ensuring alignment with audience needs.
Supervise the work of the Social Media Specialist.
Collaborate with marketing and communications teams to create and execute social media campaigns that align with organizational goals.
Oversee the creation and implementation of the monthly content calendar, which includes monthly organizational objectives and initiatives.
Stay updated on industry trends, emerging platforms, and best practices in social media and community engagement.
Ensure progress on all platforms by using analytical tools such as Google Analytics and others.