Social Media Associate

Good Inside•New York, NY

4d•Hybrid

About The Position

Good Inside is redefining parenting by providing skills to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, the company uses strong leadership and innovative technology to offer parents personalized guidance, AI-powered support, and a global community. Their mission is to help parents raise resilient, confident kids in a changing world. The company is looking for bold, high-ownership problem-solvers to join their team and help build something new, tackle big challenges, and be at the forefront of change. The Social Media Associate will support the execution and growth of the company's social presence across multiple platforms and brand accounts, working within the Content Team and reporting to the Sr. Social Media Manager. This role involves daily content preparation, publishing, content coordination, community engagement, and performance tracking across platforms like Instagram, TikTok, Facebook, YouTube, and Threads for multiple brand accounts. The associate will collaborate with Content, Community, Design, Marketing, and Partnerships teams to translate brand priorities into high-quality social content. The ideal candidate is operationally excellent, curious about social platforms, pays close attention to detail, moves quickly without sacrificing quality, and is eager to experiment, analyze results, and continuously improve.

Requirements

2+ years of experience in social media, content marketing, or a related role.
Active and thoughtful user of social platforms and closely follow emerging trends, formats, and platform behavior.
Demonstrated experience developing content that drives engagement and growth.
Deep understanding of platform-specific best practices for Instagram, TikTok, YouTube Shorts, Facebook, Threads, and emerging channels.
Proficiency with content scheduling tools such as Later, Sprout Social, Hootsuite, or similar platforms.
Proficiency with lightweight creative tools such as Canva and CapCut for editing social-first content.
Highly organized with strong project management skills.
Comfortable managing multiple deadlines, coordinating across teams, and following projects through from start to finish.
Strong writing and editing skills, with the ability to maintain a consistent brand voice while ensuring clarity, accuracy, and attention to detail.
Experience supporting multiple business accounts or brands simultaneously.
Ability to analyze social performance data and translate insights into actionable recommendations for future content and growth.
A strong eye for social-first content and understand what makes content perform well.
Comfortable collaborating cross-functionally while also taking ownership of work independently.

Responsibilities

Prepare content for publishing across platforms, including scheduling, caption writing, tagging, quality assurance, and adapting assets for different audiences and business objectives.
Maintain content calendars and publishing systems, ensuring accuracy and timely execution across multiple accounts.
Actively manage community engagement, responding to comments and direct messages in a thoughtful, brand-aligned way, looking for opportunities to spark conversation, build trust, and deepen relationships, while escalating sensitive issues appropriately.
Explore and experiment on current platforms by repurposing and cross-promoting content with the goal of testing and learning.
Identify emerging trends and engagement patterns, surfacing ideas and opportunities for testing and iteration.
Support growth in key social metrics including follower growth, engagement, and conversion to membership.
Track daily and weekly performance metrics; surfacing trends, insights, and notable signals to the team.
Comfortable leading on-set social capture - identifying key moments, filming short-form content, and gathering assets.