Senior SEO Strategist

TransPerfectPhiladelphia, PA
Hybrid

About The Position

TransPerfect is seeking a Senior SEO Strategist to lead SEO delivery within their assigned region (Americas & LATAM OR EMEA & APAC). This role is responsible for operational excellence, team management, and client account growth in Technical SEO, On-Page SEO, and AIO/GEO/LLM services. Reporting to the Global Director of Digital Strategy, the Senior SEO Strategist will ensure SEO strategies align with global best practices while adapting to regional needs, contributing directly to the agency's profitability and success.

Requirements

  • Strong demonstrable experience (8+ years) in SEO, covering both Technical and On-Page SEO at a senior level.
  • Proven leadership skills in managing regional or multi-disciplinary SEO teams.
  • Commercial acumen with experience in contributing to client growth, profitability, and operational efficiency.
  • Excellent knowledge of SEO tools, analytics platforms, and automation solutions.
  • Strong communication skills with the ability to engage both internal teams and external clients effectively.
  • Knowledge of UX/CRO integration within SEO strategies.
  • Familiarity with AI-powered tools and automation for SEO delivery.

Nice To Haves

  • Experience managing international or multi-language SEO campaigns.
  • Exposure to pricing strategy, service packaging, or productized SEO solutions.

Responsibilities

  • Lead all SEO delivery across Technical SEO, On-Page SEO and AIO/GEO in the assigned region.
  • Ensure all SEO deliverables adhere to global frameworks, SOPs, and quality standards.
  • Collaborate with global/regional counterparts to create and/or maintain global SOPs.
  • Oversee regional SEO resourcing (in-house & external), capacity planning, and project prioritization.
  • Ensure projects/deliverables are executed according to defined metrics and remain in budget.
  • Oversee time tracking of team members for accuracy of project markup and provide insights/actions.
  • Drive SEO account growth within the region, identifying upsell opportunities and supporting pre-sales with scoping, quoting, and proposal support.
  • Maximize internal resource usage while smartly managing vendor outsourcing within approved guidelines.
  • Manage and mentor SEO specialists within the region (Tech & On-Page, AIO/GEO), fostering a collaborative and high-performing culture.
  • Ensure a clear training agenda and/or SMART objectives for the development of every team member.
  • Ensure clear alignment between Technical SEO, On-Page SEO AIO/GEO, Content, UX/CRO, and Paid Media teams in delivering integrated SEO strategies.
  • Contribute to the evolution of regional outsourcing processes, vendor management, and quality control.
  • Participate in key client calls (strategy reviews, technical updates, performance reporting) as needed.
  • Support QBRs and strategic reviews alongside Client Services to ensure SEO is contributing to client success and growth.
  • Collaborate closely with the Global Director of Digital Strategy and other Regional SEO Team Leads to share learnings, drive consistency, and evolve services.
  • Play a key role in the smooth integration of teams across Technical SEO, On-Page SEO, and supporting functions within the region.
  • Drive alignment on processes, SOPs, and delivery standards — ensuring consistency with global frameworks.
  • Foster an environment of collaboration, continuous learning, and innovation.
  • Act as a champion of AI and GenAI innovation — encouraging the adoption of new tools, automation, and AI-driven processes that enhance delivery, scalability, and performance outcomes.

Benefits

  • Future opportunities to move into broader strategic or global roles within TPT.
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