SEO/AEO Strategist

uShip•Austin, TX

2d•$75,000 - $90,000•Hybrid

About The Position

As our SEO/AEO Strategist, you'll be the in-house expert who owns our entire search visibility program — from technical SEO and content strategy to the emerging frontier of AI-powered search. Working closely with the Growth Marketing Manager and the broader marketing team, the SEO Specialist translates strategy into executed, measurable improvements in organic traffic, rankings, and conversion.

Requirements

3–6 years of hands-on SEO experience, with demonstrated ownership of an organic search program
Deep proficiency in Google Search Console
Hands-on experience with Semrush or Ahrefs for keyword research, position tracking, and competitive analysis
Strong understanding of technical SEO fundamentals: crawl, indexation, site structure, schema markup, Core Web Vitals
Experience with internal linking strategy
Collaborative, cross-functional working style with strong written and verbal communication skills

Nice To Haves

Experience in marketplace, e-commerce, or two-sided platform businesses preferred
Familiarity with CMS platforms (Sanity or similar) and basic HTML a plus

Responsibilities

Own uShip's organic search program across all commodity verticals
Develop and maintain keyword strategy and on-page optimization priorities
Align SEO efforts with business objectives and communicate organic performance to marketing leadership
Monitor the SERP landscape, competitor positioning, and algorithm updates on an ongoing basis
Maintain and evolve keyword tracking and reporting infrastructure
Conduct regular site crawls to identify and prioritize technical issues including crawl errors, redirects, and indexation gaps
Partner with engineering and product teams to implement technical SEO recommendations
Manage internal linking architecture and site structure improvements
Monitor Core Web Vitals and page speed performance in coordination with product team
Ensure proper SEO handling of URL changes, site migrations, and new page launches
Lead keyword research and content briefing for SEO-strategic content
Partner with the Content Manager on SEO-informed editorial planning, on-page optimization, and content refresh cycles
Identify and prioritize content gaps based on impression data, keyword research, and competitive analysis
Refine and maintain content hub and pillar page architecture across high-value verticals
Deliver regular SEO performance reports
Track keyword rankings, CTR benchmarks, impression share, and organic revenue contribution
Organic funnel analysis and conversion attribution
Contribute organic search data and insights to reporting cycles
Monitor uShip's visibility and citation rate within AI-generated search experiences including Google AI Overviews, ChatGPT, Perplexity, Google AI Mode, etc.
Develop and execute a GEO strategy to improve uShip's presence in generative search results across key shipping categories
Stay current on evolving AI search behaviors and recommend tactical adjustments to content and structured data strategy
Report on AI search performance alongside traditional organic metrics as part of regular SEO reporting
Serve as the internal SEO subject matter expert, translating external audit findings and strategic direction into prioritized execution plans
Coordinate with Product and Engineering on SEO requirements for new features, URL structures, and site changes
Partner with the Growth Marketing Manager on landing page optimization and paid/organic keyword strategy alignment
Collaborate with the broader marketing team on content, campaigns, etc.