Director, SEO/AEO

Lamark Media•Boca Raton, FL

4d•Remote

About The Position

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success. The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. Director, SEO/AEO Lamark is seeking an experienced SEO leader to drive revenue and scale the SEO business unit as a core unit within the agency. The Director, SEO, is responsible for department performance, operational excellence, team leadership, and service innovation. This is a leadership role for someone who can think like an operator, act like a strategist, and build like an entrepreneur. The right candidate will be: A proven leader with agency experience Revenue-minded, not ranking-minded Experienced in building and scaling processes Comfortable owning outcomes across people, process, and performance Passionate about nurturing people in a high-performance culture

Requirements

8+ years of professional experience in SEO-focused roles, with demonstrated experience leading teams, owning client outcomes, and scaling operations.
Agency tenure: experience working in an agency or fast-paced digital environment required.
Accountability for retention, margin, revenue : previous positions have required management of department-level responsibilities.
Forward-thinking approach to organic: has already developed practices and/or packages for AEO, “search everywhere,” and has used automation and/or AI to improve efficiency or scalability.
Passion for people management : genuine interest in nurturing team members’ growth and experience leading other leaders.
Strong organizational and administrative skills: ability to keep team delivery on track while managing strategic business priorities.
Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
Remote work experience : a history of successfully managing people and priorities in a remote setting through team collaboration tools.

Responsibilities

Own SEO department revenue and strengthen client retention
Identify opportunities for organic growth and support new business by shaping SEO strategy, scoping, and resourcing
Ensure client strategies tie directly to measurable business outcomes
Oversee delivery quality and ensure consistent execution through scalable systems, QA processes, and reporting standards
Improve operational efficiency to drive stronger margins and align resourcing, forecasting, and capacity planning
Lead a team of 6, with direct management of the Associate Director and indirect oversight of the broader team
Support hiring, onboarding, and ongoing development of SEO talent by setting performance expectations, ensuring accountability, and elevating strategic thinking
Develop frameworks, playbooks, standardized deliverables, and SOPs that allow for team scalability and cross-team functionality, integrating automation and AI when applicable
Act as a senior strategic lead across key accounts, ensuring proactive, insight-driven recommendations that reinforce agency value