SEO + GEO Strategist

FatCat Strategies•Raleigh, NC

11h•Hybrid

About The Position

We're looking for a strategic and technical SEO leader who’s passionate about organic growth, automation, and the evolving role of AI in search. As our SEO Strategist, you'll lead performance across multiple client accounts while also experimenting with the latest innovations like AI-generated content, prompt testing, and knowledge embedding. You’ll own everything from deep technical audits and structured data to high-level experimentation and cross-channel collaboration.

Requirements

3–5 years of experience in SEO with technical, content, and strategic depth.
Proficiency in SEO tools: Ahrefs, SEMrush, Screaming Frog, GSC, Looker Studio, Google Analytics.
Technical SEO expertise, especially in WordPress environments.
Strong fluency in schema markup and structured data implementation.
Experience in Generative Engine Optimization + AI LLM-powered tools, GPT APIs, and AI-influenced search behavior.
Familiarity with embedding concepts, chunk analysis, and prompt testing.
A builder mindset; self-directed, curious, and systems-oriented.
Excellent written and verbal communication skills.

Responsibilities

Lead SEO strategy, execution, and optimization across diverse client portfolios.
Monitor and improve KPIs such as organic traffic, keyword rankings, visibility, and lead volume.
Oversee performance across both technical and content-driven SEO initiatives.
Test and refine strategies involving prompt engineering & testing for AI tools and SERP analysis.
Test and refine strategies involving embedding knowledge and chunk analysis to improve AI discoverability.
Test and refine strategies involving featured snippets, AI summaries, and emerging SERP experiences.
Explore opportunities to capture visibility in non-traditional search spaces (e.g., Reddit, forums, chatbots).
Run structured SEO experiments with measurable impact.
Leverage automation tools (like Make.com) to improve efficiency.
Be the voice of SEO updates, algorithm changes, AI shifts, new tools.
Turn insights into actionable strategy adjustments for the team and clients.
Contribute SEO data to internal and external reporting for transparency and education.
Conduct deep-dive technical audits, especially for WordPress-based sites.
Optimize Core Web Vitals, structured data, site architecture, and schema markup.
Ensure clean technical builds and collaborate closely with developers and designers.
Implement and manage schema types that enhance AI and SERP visibility.
Build efficient, scalable systems and workflows using automation.
Maintain documentation, templates, and SOPs to ensure consistent delivery.
Establish an internal SEO knowledge base and contribute to ongoing training.
Lead QA initiatives and support feedback loops for SEO quality and consistency.
Maintain and optimize the internal site (UX + SEO best practices).
Manage lead data flows and automated reporting across platforms like CRM and analytics.
Contribute SEO insights to blog, newsletter, and campaign content.