Manager, SEO & GEO

Sunrun•Lehi, UT

1d•Onsite

About The Position

The Manager, SEO & GEO is a critical strategic role responsible for ensuring Sunrun remains the most visible and authoritative voice in the solar industry across all digital discovery platforms. You will lead our organic growth strategy, moving beyond traditional keyword rankings to master Generative Engine Optimization (GEO). Your mission is to ensure that whether a customer uses a search bar or an AI assistant, Sunrun is the trusted solution they find. This role requires a blend of technical SEO expertise, content strategy, and a deep understanding of how Large Language Models (LLMs) cite and prioritize information.

Requirements

5+ years in SEO/Digital Marketing, with at least 1 year of documented experimentation or strategy in Generative Engine Optimization (GEO) or AI search.
Expert knowledge of SEO tools (Semrush, Ahrefs, BrightEdge) and technical platforms (Google Search Console, Schema.org, HTML/CSS).
A deep understanding of how generative AI models (GPT-4, Claude, Gemini) retrieve and synthesize information.
Ability to pivot from keyword stuffing of the past to contextual authority of the future.
Ability to explain complex algorithm shifts (like Google’s SGE) to executive leadership in a way that relates to business ROI.
Ability to perform standard office duties, including prolonged periods of sitting or standing at a desk and working on a computer.
Must be able to maintain high levels of concentration while reviewing complex technical audits, code, and data dashboards.
Ability to interact, present, and facilitate in person and virtual meetings with internal teams and external agency partners.

Responsibilities

Develop and execute strategies to improve Sunrun’s share of voice within AI search engines and generative chat interfaces (e.g., Search Generative Experience, OpenAI, Perplexity).
Optimize brand mentions and citations across high-authority domains to ensure Sunrun is recognized as the definitive source for solar and home energy storage.
Monitor how AI models interpret Sunrun’s web presence and adjust site architecture and structured data to improve crawlability by AI agents.
Lead site audits, manage XML sitemaps, robots.txt, and improve Core Web Vitals to maintain peak performance on traditional search engines.
Collaborate with the Creative and Brand teams to produce high-intent content that answers the complex questions modern energy consumers are asking.
Manage Sunrun’s local search footprint (Google Business Profiles) to drive high-quality traffic to our Chain (Field Sales) branches.
Move beyond simple blue link tracking to measure brand sentiment and recommendation frequency within generative AI environments.
Use AI tools to perform rapid-fire keyword research, draft meta-tags, and analyze competitor content gaps at scale.
Partner with the Air and Manager, 3rd Party Lead to ensure organic traffic is converting into high-quality leads for our sales centers.