SEO/GEO Manager - 19282

Somewhere•Somewhere, MI

1d•Remote

About The Position

A well-established, nationwide home improvement company specializing in high-quality outdoor living solutions, including custom-built structures and premium exterior upgrades. With decades of industry experience, the business has built a strong reputation for craftsmanship, customer satisfaction, and scalable growth across multiple markets. With organic search serving as a critical growth engine, this role exists to take full ownership of SEO strategy and execution at scale. The company requires a highly driven operator who can consistently generate new customer acquisition through SEO—moving beyond local optimization into national, high-impact growth initiatives. We are looking for a high-performing SEO / GEO Manager to lead and execute the company’s organic growth strategy across multiple markets. This is not a traditional or local SEO role. You will be responsible for driving large-scale SEO initiatives that directly impact traffic, rankings, and revenue. The ideal candidate is hands-on, data-driven, and highly proactive—someone who thrives in a performance-focused environment and is motivated by results. You will own SEO end-to-end, from strategy and execution to testing, optimization, and reporting.

Requirements

3–6+ years of hands-on SEO experience (on-page, technical, and off-page)
Proven experience managing national or multi-market SEO campaigns
Strong track record of driving net new customer acquisition through organic search
Experience leveraging AI tools in SEO workflows
Highly execution-focused with the ability to move quickly and test aggressively
Strong analytical and data-driven mindset
Excellent English communication skills
Ability to own outcomes end-to-end with minimal oversight

Nice To Haves

Experience managing or mentoring junior team members
Familiarity with conversion rate optimization (CRO) principles
Background in high-growth or performance marketing environments

Responsibilities

Own and execute SEO strategy across on-page, technical, and off-page SEO
Conduct keyword research focused on high-intent, revenue-driving opportunities
Develop and execute content strategies to capture organic demand
Optimize site structure, internal linking, and on-page elements
Identify and resolve technical SEO issues (site speed, indexing, crawlability, structured data)
Improve overall site performance and search engine accessibility
Work closely with development teams to implement technical improvements
Build and scale backlink strategies to increase domain authority
Execute outreach and link-building campaigns
Continuously improve site credibility and rankings
Analyze performance using tools such as Google Analytics, Search Console, Ahrefs, and SEMrush
Track rankings, traffic, and conversion metrics
Continuously test, iterate, and optimize SEO performance
Leverage AI tools to improve efficiency across SEO workflows (content, clustering, optimization, analysis)
Identify opportunities to automate and scale processes
Collaborate with content and development teams to execute initiatives
Provide clear reporting and actionable insights on performance
Align SEO efforts with broader growth and marketing objectives