Associate SEO & GEO Manager

Trove Brands•Lehi, UT

1d•Onsite

About The Position

Trove Brands is seeking a highly analytical and forward-thinking Associate SEO & GEO & Owned Media Manager to lead and execute organic growth strategies across multiple brands, including BlenderBottle, Whiskware, EcoBrite, and Oath Nutrition. This role will own the development and execution of both traditional SEO and emerging GEO (Generative Engine Optimization) strategies, ensuring Trove Brands is positioned for success across search engines and AI-driven discovery platforms such as ChatGPT, Gemini, and other answer engines. This is a hands-on role for someone who not only understands where search is going, but is excited to build and manage that strategy from the ground up. You will be responsible for driving visibility, traffic, and long-term growth through data-driven content, technical optimization, and ongoing experimentation.

Requirements

2–5 years of experience in SEO and GEO, organic growth, or content strategy roles
Strong understanding of SEO fundamentals including: Keyword research, On-page optimization, Technical SEO
Demonstrated experience with GEO, AI search, and emerging discovery platforms
Experience executing content and owned media strategies that drive organic traffic
Familiarity with tools such as Google Search Console, SEMrush, or Ahrefs
Comfortable analyzing data and translating insights into action
Strong written communication skills
Highly self-motivated
Proactive
Comfortable owning projects end-to-end

Responsibilities

Owning and developing SEO and GEO strategies across multiple brands
Defining how each brand shows up across traditional search engines and AI-driven discovery platforms
Continuously evolving those strategies based on changes in algorithms, AI behavior, and consumer discovery trends
Executing end-to-end SEO initiatives including: Keyword research, On-page optimization, Technical improvements, Content optimization
Designing and implementing GEO strategies to improve brand visibility in AI-generated answers and conversational search experiences
Optimizing website content and structure to improve indexing, ranking, and AI retrieval performance
Developing and managing owned media strategies such as blogs, landing pages, and educational content to drive organic growth
Partnering with content and creative teams to produce content that performs across both search engines and AI platforms
Building scalable content frameworks that support both SEO rankings and GEO discoverability
Tracking and analyzing performance across both traditional organic search and GEO visibility
Identifying opportunities through data and user behavior
Leading ongoing testing and experimentation to refine strategies and maximize impact
Ensuring consistent application of SEO and GEO best practices
Partnering with digital marketing, product, and development teams
Acting as the internal subject matter expert on SEO, GEO, and organic growth