SEO & GEO Specialist

La Maison Simons • Quebec, QC

7d

About The Position

In a context where search engines are undergoing a major transformation toward AI-powered environments, you will be responsible for driving the visibility and influence of our brand across both traditional search engines and generative engines. As an SEO & GEO Specialist, you will contribute to evolving our search optimization practices by integrating advanced approaches such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), with the goal of positioning our brand as a trusted reference in responses generated by artificial intelligence and next-generation search engines.

Requirements

• 3+ years of experience in SEO
• Bachelor’s degree in marketing, communications, or equivalent experience
• Strong understanding of search engines, algorithms, and ranking factors
• Demonstrated interest in generative AI technologies and their impact on digital marketing
• Solid knowledge of indexing, crawling, and web performance (Core Web Vitals)
• Experience in content strategy and semantic optimization
• Familiarity with structured data best practices
• Strong autonomy, curiosity, and adaptability in a fast-evolving environment
• Proficiency with SEO tools such as Google Search Console, SEMrush, Screaming Frog, etc.

Nice To Haves

• experience with SEO on the Shopify platform

Responsibilities

• Define and execute the overall SEO strategy (technical, content, performance)
• Develop and deploy a GEO strategy to maximize brand presence in AI-generated responses
• Optimize content for answer engines (AEO): structure, clarity, and relevance
• Collaborate with content, design, and marketing teams to align SEO/GEO initiatives with business objectives
• Identify high-value keyword and conversational query opportunities
• Establish measurement frameworks to assess visibility in AI environments (e.g., citations, presence in responses)
• Define and implement a strategy for search visibility and citations with key partners and across social media platforms
• Monitor trends and advancements in search engines and generative technologies
• Train and support internal teams on SEO, AEO, and GEO best practices

Benefits

• Telemedicine service and employee and family assistance program
• Group insurance and RRSP plan with employer contribution
• Up to 40% discount on purchases at Simons
• Flexibility
• Generous salaries and benefits
• Welcoming, inclusive, and caring work environment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees