SEO Content Strategist

The Pond Guy Inc. • Armada, MI

2d • Remote

About The Position

The Pond Guy / Airmax, Inc. is the leading manufacturer and distributor of pond, lake, and water garden products- including aeration systems, fountains, and water treatments—to a nationwide network of end-users and Airmax dealers. We’re seeking a strategic and creative SEO Content Strategist who can bridge the gap between keyword intelligence and compelling, high-performing content. In this role, you’ll develop and execute SEO-driven content strategies that increase organic visibility, strengthen category authority, and help drive qualified traffic and conversion across The Pond Guy’s eCommerce ecosystem. You’ll play a key role in growing organic traffic, improving category visibility, increasing customer engagement, and supporting revenue growth through content-led SEO strategies. This is a remote role supporting The Pond Guy’s eCommerce business, with a strong focus on product education, category-level SEO, and content that supports customer decision-making and conversion. You will help customers understand what to buy, when to buy it, and how to use it through clear, trustworthy, and search-optimized content. You’ll also plan and optimize content around strong seasonality and weather-driven demand, aligning organic search strategy with pond, lake, and water garden maintenance cycles throughout the year. This is a hands-on role supporting The Pond Guy’s growing eCommerce business through content-led organic growth, product education, category-level SEO, and customer conversion.

Requirements

• Minimum of 3–5 years of professional experience in SEO content strategy or content-focused SEO, preferably within a B2C eCommerce selling physical goods
• Solid understanding of on-page SEO fundamentals, search intent, and conversion-focused content, particularly within an eCommerce environment
• Exceptional writing and editing skills, with the ability to personally produce clear, authoritative, and customer-focused content
• Strong keyword research experience using tools such as Ahrefs, SEMrush or similar, with the ability to map keywords to product categories, individual products, and educational content
• Hands-on experience using GA4 and Google Search Console to analyze content performance and guide optimization decisions
• High level of attention to detail, with strong proofreading skills and the ability to balance feedback while advocating for content best practices
• Self-motivated, innovative, and flexible
• Resourceful, creative, and ready to get things done
• Manual dexterity for typing, sitting at a desk and looking at a computer screen for long periods of time
• Ability to meet the standards of The Pond Guy’s telecommuting policy which include internet speeds and workspace requirements

Nice To Haves

• Portions of the position may require job shadowing and training which includes physical activity of lifting 25-35 pounds and standing for long periods of time

Responsibilities

• Own and evolve SEO-driven content strategies that grow organic traffic, strengthen category visibility, and improve content performance across a variety of content such as blogs, product pages, category pages, and FAQs
• Produce high-quality, search-optimized content from concept through final draft
• Conduct in-depth keyword research with a focus on search intent, content gaps, and competitive opportunities
• Lead SEO reporting and use performance insights to prioritize optimization opportunities, improve rankings, and increase organic engagement and conversion
• Execute on-page SEO by crafting compelling and optimized meta titles, meta descriptions, header structures, schema-aware content layouts, and internal linking recommendations
• Ensure content aligns with SEO best practices while maintaining strong readability, brand voice, and conversion intent
• Stay current on evolving search, AI, and content trends to proactively inform strategy. Apply a strong understanding of generative engine optimization and large language model behavior
• Partner with Marketing, eCommerce, and Creative teams to translate technical SEO insights into clear, actionable content recommendations

Benefits

• Blue Cross Blue Shield Healthcare
• Blue Cross Blue Shield Dental Insurance
• Blue Cross Blue Shield Vision Insurance
• Short-term Disability Insurance
• Long-term Disability Insurance
• Accident Insurance
• Critical Illness Insurance
• Life Insurance
• Paid Time Off
• Holiday pay effective immediately (8 holidays recognized)
• 401k with employer 4% match and revenue sharing
• Employee referral program
• Additional Training Programs: Career Development and Department Shadows

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed