Senior SEO Strategist

Clever Advertising • Malta, MT

1d • Hybrid

About The Position

Clever Advertising is a multinational digital brand serving the iGaming industry for the last 15 years with innovative advertising and technology solutions. This role is based in our brand-new office in Gzira, Malta.

Requirements

• 3–5 years of experience in SEO or a similar role.
• Experience with SEO and analytics tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar tools.
• Good understanding of keyword research, content optimization, and technical SEO fundamentals.
• Familiarity with CMS platforms such as WordPress or Shopify.
• Analytical mindset with the ability to interpret data and identify opportunities.
• Strong attention to detail and organizational skills.
• Ability to collaborate effectively with content, marketing, and development teams.
• Proactive attitude and willingness to stay current with SEO trends and best practices.

Responsibilities

• Conduct targeted keyword research and competitive gap analysis across US sports betting verticals, including NFL, NBA, MLB, NHL, College Football, and College Basketball.
• Collaborate closely with the content team to create SEO-optimized briefs, style guides, and content guidelines aligned with the intent of US sports bettors.
• Perform content audits to identify optimization opportunities across keyword targeting, metadata, headers, and internal linking structures.
• Optimize on-site elements including URL structures, schema markup, and internal linking to improve authority distribution and organic visibility.
• Monitor, analyze, and report performance using tools such as Google Search Console, Google Analytics, Ahrefs, Screaming Frog, and DeepCrawl.
• Coordinate off-page SEO and link-building initiatives with authoritative sports, news, and iGaming websites.
• Analyze competitor strategies across keywords, content structure, and backlink profiles to identify growth opportunities.
• Deliver clear and actionable weekly or monthly performance reports to stakeholders.
• Diagnose and resolve technical issues related to crawlability, indexability, canonicalization, structured data, Core Web Vitals, and site architecture.
• Stay up to date with SEO trends, algorithm updates, and emerging industry tools.
• Support SEO strategies tailored to US state regulations and regional search behaviors.

Benefits

• Competitive Salary
• Health & Dental Insurance
• Happiness Department & E.A.P. – Holistic well-being, unlimited online psychology sessions with our in-house therapist.
• Birthday Leave
• Professional Development – Tailored plans and internal mobility opportunities.
• Hybrid Work Options – Flexibility that works for you with work from home option up to 3 days a week!
• Continuous Learning Culture – Clever Academy and language classes.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed