Senior SEM Strategist, O&O (Remote)

Forbes Advisor • Wilmington, DE

3d • Remote

About The Position

Forbes Advisor is seeking a Senior Strategist of Growth for its Performance Marketing team, focused on new owned and operated products in the Financial Services and Company Formation spaces. The role owns the development and execution of performance marketing strategy for these products, with an emphasis on SEM and other PPC channels. It reports to the SVP of Marketing and calls for a proactive, hands-on strategist who can make sound decisions and move initiatives forward while contributing directly to business growth.

The successful candidate will help build a performance marketing operation capable of competing with industry leaders, grow a business line from a small scale to a large scale while meeting target ROI, and create a repeatable growth strategy for other Forbes Advisor owned and operated properties. Forbes Advisor states that it provides equal employment opportunities and prohibits discrimination and harassment across employment terms and conditions.

Requirements

• At least 8 years of experience in PPC, SEM, social, or display marketing.
• Experience with customer acquisition using LTV models for business services products.
• Strong knowledge of smart bidding strategies, including Google Ads Target ROAS (TROAS) and Target CPA (TCPA).
• Experience executing campaigns across multiple performance marketing channels.
• Experience analyzing websites with analytics tools, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEM Rush.
• A proven track record of measurable PPC results, such as revenue growth, profit growth, or ROI improvement.
• Ability and willingness to work in a team environment and support business goals.
• Strong analytical, organizational, project management, and time-management skills.
• Ability to think creatively, identify and resolve problems, manage multiple tasks in a deadline-driven environment, and work autonomously.

Responsibilities

• Develop growth strategy and oversee day-to-day execution of performance marketing for the products.
• Direct and support team members in determining tactics and approaches to meet commercial priorities.
• Coordinate with product and finance teams to understand product lifetime values (LTVs) and ensure media channels meet target ROI.
• Use data-driven analysis to identify opportunities and recommend performance optimizations.
• Evaluate and improve attribution models used to measure channel performance.
• Advise the team on findings from regular performance reviews and set appropriate growth actions.
• Work with product managers to align paid strategy with the on-site experience.
• Explain performance variance against targets to leadership and other stakeholders through management commentary and other forums as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed