SEM Senior Lead

PMG•Chicago, IL

About The Position

PMG is seeking an SEM Senior Lead to shape paid search strategy and execution for client campaigns. The role leads tactical execution and optimization, develops keyword, campaign-structure, targeting, display-network, creative, and messaging strategies, and uses performance analysis to recommend improvements across channels. The Senior Lead collaborates with media strategy, creative, and analytics teams to meet client objectives and drive scalable growth and measurable results. The role also coaches and mentors junior team members, leads search training and departmental initiatives, and promotes a collaborative, innovative team environment. It includes driving adoption of PMG’s proprietary Alli platform within client accounts, making product recommendations to support its evolution, and integrating technical solutions to address client-specific business challenges.

Requirements

At least 6 years of experience in paid search.
Bachelor’s degree or equivalent experience.
Advanced expertise managing paid search platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Proficiency in campaign structuring, keyword expansion, audience targeting, and budget optimization.
Expertise in performance analysis and using metrics to provide actionable insights and cross-channel recommendations that maximize ROI.
Ability to design and execute A/B testing frameworks and creative testing strategies.
Advanced analytical and problem-solving skills.
Proficiency with Microsoft Excel, Google Analytics, and SQL.
Strong communication and collaboration skills to align paid search with broader marketing strategies and support cross-functional success.
Curiosity and adaptability, a commitment to continued learning and client success, and a customer-focused approach.
People-focused leadership, including leading by example, fostering collaboration and innovation, supporting professional growth, and nurturing strong relationships.

Responsibilities

Lead tactical execution and optimization of search programs, ensuring marketing activities align with client goals and support scalable growth.
Coach and mentor junior team members in account management across Google Ads, Bing, and other platforms.
Develop creative and messaging strategies aligned with Google best practices and campaign goals.
Define keyword opportunity, campaign structure, targeting, and display-network strategies tailored to client objectives.
Monitor and evaluate campaign performance and provide cross-channel recommendations to maximize revenue, return on investment, and impact.
Motivate and inspire teammates and foster a collaborative, innovative environment.
Drive adoption of PMG’s proprietary Alli platform in client accounts and contribute product recommendations to its evolution.
Lead PMG-wide search training and departmental initiatives.
Integrate technical solutions to create custom strategies for client business challenges and measurable outcomes.

Benefits

Annual performance-based bonus program, subject to program terms.
Learning and development programs, mentorship opportunities, and career-advancement support.
Generous time off.
Paid parental leave.
Competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing AI training.