SEM Senior Associate

PMG•Chicago, IL

About The Position

The SEM Senior Associate will help shape paid search campaign performance, manage client goals, and contribute to broader strategic initiatives. The role works with cross-functional teams across media strategy, analytics, and creative to develop and optimize paid search campaigns that deliver results for clients. It uses PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and support client outcomes. The position involves building and managing campaigns, analyzing performance, conducting testing, managing budgets, and creating reports. The Senior Associate is also expected to stay informed about industry trends, make proactive recommendations, and collaborate effectively with internal teams and clients.

Requirements

At least 3 years of paid search experience.
A bachelor’s degree or equivalent experience.
Advanced knowledge of paid search platforms such as Google Ads and Microsoft Ads.
Proficiency in campaign management, including keyword research, campaign management, budget pacing, and forecasting.
Expertise in analyzing performance metrics and delivering actionable insights.
Experience with A/B testing methodologies and creative testing.
Proficiency with Microsoft Excel, Google Analytics, and SQL.
Strong organizational and collaborative skills.
Curiosity, adaptability, and a commitment to continual learning and client success.
A customer-focused mindset and commitment to delivering meaningful value.
People-focused leadership skills, including fostering collaboration, innovation, and professional growth.

Responsibilities

Build new paid search campaigns and optimize existing campaigns to meet client performance goals.
Analyze campaign performance daily, weekly, and monthly, using data-driven insights to identify and act on improvement opportunities.
Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
Test and refine campaign strategies through creative testing and performance analysis.
Contribute to budget management by monitoring account spend and recommending ways to maximize results.
Create and maintain detailed performance reports using data from search platforms and other sources to provide actionable insights.
Stay informed about SEM industry trends, assess their impact on clients, and make proactive recommendations.
Use PMG’s proprietary technology platform, Alli, to analyze data, streamline processes, and drive results for clients.
Collaborate across internal teams and with clients to align efforts effectively.
Lead by example and foster collaboration, innovation, professional growth, and strong relationships.

Benefits

Annual performance-based bonus program.
Learning and development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded Lifestyle Spending Account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid hours each year for volunteering.
Enterprise AI tools and ongoing training.