SEM Senior Associate

PMG•Chicago, IL

About The Position

PMG is hiring an SEM Senior Associate to build, manage, and optimize paid search campaigns in support of client performance goals. The role analyzes campaign results, manages budgets and forecasts, reports on performance, tests campaign strategies, and makes recommendations informed by data and industry developments. The Senior Associate uses PMG’s proprietary Alli platform and works with colleagues across media strategy, analytics, and creative. The position calls for at least three years of paid search experience and a bachelor’s degree or equivalent experience. The successful candidate brings strong platform, analytical, reporting, testing, organizational, and collaborative skills, along with curiosity, adaptability, a customer-focused mindset, and people-focused leadership.

Requirements

At least 3 years of paid search experience, with a bachelor’s degree or equivalent experience.
Advanced knowledge of paid search platforms such as Google Ads and Microsoft Ads.
Proficiency in campaign management, including keyword research, campaign management, budget pacing, and forecasting.
Expertise in analyzing performance metrics and delivering actionable insights.
Experience with A/B testing methodologies and creative testing.
Proficiency with Microsoft Excel, Google Analytics, and SQL.
Strong organizational and collaborative skills for coordinating effectively with internal teams and clients.
Curiosity and adaptability, with a commitment to continual learning and staying current with media innovation.
A customer-focused mindset and commitment to delivering meaningful value for clients.
People-focused leadership that fosters collaboration, innovation, professional growth, and strong relationships.

Responsibilities

Build and manage paid search campaigns, including creating new campaigns and optimizing existing ones to meet client performance goals.
Analyze campaign performance daily, weekly, and monthly, using data-driven insights to identify and act on opportunities for improvement.
Execute and oversee search marketing campaigns, including ad group setup, keyword research and expansion, budget pacing, forecasting, and performance reporting.
Test and refine campaign strategies through creative testing and performance analysis.
Contribute to budget management by monitoring account spend and recommending ways to maximize results.
Create and maintain performance reports using data from search platforms and other sources to provide actionable insights.
Monitor SEM industry trends, assess their impact on clients, and make proactive recommendations.
Use PMG’s Alli platform to analyze data, streamline processes, and drive results for clients.

Benefits

Eligibility for PMG’s annual performance-based bonus program, subject to program terms.
Learning and development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded Lifestyle Spending Account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid hours each year for volunteering.
Enterprise AI tools and ongoing AI training.