SEM Senior Lead

PMG•Chicago, IL

About The Position

PMG is a global independent platform company that integrates business strategy, media, creative, and data through a single operating model powered by its proprietary platform, Alli. The SEM Senior Lead will help shape paid search strategy, mentor team members, and drive strong results for clients. The role works collaboratively with media strategy, creative, and analytics teams to deliver full-funnel marketing strategies. The position leads tactical execution and optimization of search programs, develops campaign and messaging strategies, and evaluates performance to identify opportunities for growth. It also supports team development, leads search training and departmental initiatives, integrates PMG's Alli platform into client accounts, and develops technical solutions tailored to client business challenges.

Requirements

At least 6 years of paid search experience.
A bachelor's degree or equivalent experience.
Advanced expertise managing paid search platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Proficiency in campaign structuring, keyword expansion, audience targeting, and budget optimization.
Expertise in performance analysis and using metrics to provide actionable insights and cross-channel recommendations.
Ability to design and execute A/B testing frameworks and creative testing strategies.
Advanced analytical and problem-solving skills.
Proficiency with Microsoft Excel, Google Analytics, and SQL.
Strong communication and collaboration skills to align paid search work with broader marketing strategies.
Curiosity and adaptability, with a commitment to media innovation and client success.
People-focused leadership skills, including leading by example, fostering collaboration and innovation, and supporting professional growth.

Responsibilities

Lead tactical execution and optimization of search programs, ensuring marketing activities align with client goals and scalable growth.
Coach and mentor junior team members on account management across Google Ads, Bing, and other platforms.
Develop creative and messaging strategies aligned with Google best practices and client campaign goals.
Define strategies for keyword opportunities, campaign structures, targeting, and display networks tailored to client objectives.
Monitor and evaluate campaign performance and provide cross-channel recommendations to maximize revenue, return on investment, and impact.
Motivate and inspire teammates and foster a collaborative, innovative environment.
Drive adoption of PMG's proprietary Alli platform in client accounts and contribute product recommendations to its evolution.
Lead company-wide search training and departmental initiatives.
Integrate technical solutions to create custom strategies for client-specific business challenges and measurable outcomes.

Benefits

Eligibility for PMG's annual performance-based bonus program.
Professional development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Competitive retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Access to enterprise AI tools and ongoing AI training.