SEM Senior Manager

PMG•Chicago, IL

About The Position

The SEM Senior Manager leads paid search strategy and execution for PMG clients, working with media strategy, creative, and analytics teams. The role manages complex search programs, develops advanced campaign and audience strategies, analyzes performance, and provides recommendations to improve revenue and ROI. It also involves managing and developing SEM professionals, leading training initiatives, integrating PMG’s proprietary Alli platform into client accounts, and identifying ways to improve paid search efficiency and effectiveness.

Requirements

At least 7 years of paid search experience, with a bachelor’s degree or equivalent experience.
At least 3 years of leadership experience, including mentoring, training, and managing a high-performing team.
Expertise managing paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Ability to define and implement advanced strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
Proficiency in cross-channel performance analysis and providing actionable recommendations to maximize revenue and ROI.
Experience with A/B testing and creative experimentation.
Proficiency with Microsoft Excel and Google Analytics for actionable insights and performance reporting.
Advanced problem-solving skills to develop innovative, custom solutions to client-specific challenges.
Leadership skills to guide SEM professionals and foster collaboration, innovation, and growth.
Strong communication and collaboration skills to align paid search with broader marketing strategies.
Curiosity and adaptability, with a commitment to continuous learning and client success.
People-focused leadership, including leading by example, fostering professional growth, and building strong relationships.

Responsibilities

Lead the execution and optimization of complex search programs aligned with client goals and measurable results.
Coach and mentor junior team members on account management across Google Ads, Bing, and other platforms.
Shape creative and messaging strategies aligned with Google best practices and client objectives.
Define advanced strategies for keyword opportunities, campaign structures, targeting, and display networks to drive scalable client growth.
Analyze campaign performance and provide actionable cross-channel recommendations to maximize revenue and ROI.
Motivate and guide teammates, fostering collaboration and innovation across the SEM team.
Drive adoption of PMG’s Alli platform in client accounts and share insights to support its continued development.
Lead PMG-wide search training initiatives and support departmental growth and innovation.
Integrate technical solutions and tailor strategies to address client-specific challenges.
Manage and develop a team of SEM professionals, deploying resources to maximize individual potential and client outcomes.
Evaluate resource needs and identify opportunities to improve the efficiency and effectiveness of paid search efforts.

Benefits

Annual performance-based bonus program, subject to applicable program terms.
Professional development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing AI training.