SEM Senior Manager

PMG•Chicago, IL

21h

About The Position

PMG is hiring an SEM Senior Manager to lead paid search programs and a team of SEM professionals. The role develops and executes advanced search strategies, optimizes campaigns to meet client goals, and delivers measurable results. It partners with media strategy, creative, and analytics teams and works with brands across a range of industries. The Senior Manager will coach and develop team members, guide search training initiatives, and help drive adoption and continued development of PMG’s proprietary platform, Alli. The position also identifies resource needs and efficiency improvements, and develops custom technical solutions for client challenges. PMG describes itself as a global independent platform company with more than 1,000 employees. Its operating model integrates business strategy, media, creative, and data. PMG highlights professional development, time off, family support, healthcare, retirement benefits, and a diverse and inclusive workplace.

Requirements

At least 7 years of paid search experience, with a bachelor’s degree or equivalent experience.
At least 3 years of leadership experience, including mentoring, training, and managing a high-performing team.
Experience managing paid search campaigns on platforms such as Google Ads, Microsoft Ads, and Bing Ads.
Ability to define and implement strategies for keyword opportunities, campaign structures, audience targeting, and budget optimization.
Proficiency in cross-channel performance analysis and making actionable recommendations to maximize revenue and ROI.
Experience with A/B testing and creative experimentation.
Proficiency with Microsoft Excel and Google Analytics.
Advanced problem-solving skills and ability to develop custom solutions for client-specific challenges.
Leadership skills to inspire and guide SEM professionals and foster collaboration, innovation, and growth.
Strong communication and collaboration skills to align paid search with broader marketing strategies.
Curiosity and adaptability, with a commitment to learning about media innovation and prioritizing client success.
People-focused leadership skills, including leading by example, fostering professional growth, and building strong relationships.

Responsibilities

Lead execution and optimization of complex search programs, aligning marketing activities with client goals and measurable results.
Coach and mentor junior team members on account management across platforms such as Google Ads and Bing.
Shape creative and messaging strategies in line with Google best practices and client objectives.
Define strategies for keyword opportunities, campaign structures, targeting, and display networks to drive scalable client growth.
Analyze and monitor campaign performance and provide actionable cross-channel recommendations to maximize revenue and ROI.
Motivate and guide teammates while fostering collaboration and innovation across the SEM team.
Drive adoption of PMG’s proprietary Alli platform in client accounts and share insights to support its continued development.
Lead company-wide search training initiatives.
Integrate technical solutions and create custom strategies for client-specific challenges.
Manage and develop a team of SEM professionals, strategically deploying resources to support employee potential and client outcomes.
Evaluate resource needs and identify opportunities to improve the efficiency and effectiveness of paid search efforts.

Benefits

Eligibility for PMG’s annual performance-based bonus program, subject to applicable program terms.
Professional development programs, mentorship opportunities, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid hours annually for volunteering.
Enterprise AI tools and ongoing training.