SEM Manager

PMG•Chicago, IL

About The Position

PMG is hiring an SEM Manager to lead paid search strategy and execution for clients, guide a team, and build strong client relationships. The role is part of PMG’s Paid Search Marketing team, which collaborates with media, creative, and analytics teams to develop full-funnel strategies and deliver measurable outcomes. The manager will use PMG’s proprietary platform, Alli, and stay current with industry trends and innovations.

Requirements

At least 5 years of paid search experience.
A bachelor’s degree or equivalent experience.
At least 2 years of people management experience, including mentoring, training, and guiding team members.
Advanced expertise in paid search platforms such as Google Ads and Microsoft Ads.
Proficiency in campaign management, including keyword research, ad copy optimization, and bidding strategies.
Ability to analyze performance data and provide actionable insights and strategic recommendations.
Expertise in budget planning, optimization, and performance analysis to maximize return on investment.
Proficiency with Microsoft Excel, Google Analytics, and SQL.
Strong problem-solving, communication, and collaboration skills.
Ability to align paid search with broader marketing efforts, including PR, social, and programmatic campaigns.
Curiosity, adaptability, a commitment to continued learning, and a customer-focused approach.
People-focused leadership skills, including fostering collaboration, innovation, and professional growth.

Responsibilities

Oversee search performance, evaluate results, identify optimization opportunities, and implement solutions for continuous improvement.
Lead the implementation of paid search strategies and campaigns aligned with client goals.
Produce performance reports covering metrics, revenue, and paid search initiatives, with actionable insights and recommendations.
Analyze campaign data and translate findings into business impacts and strategic opportunities for clients.
Manage client relationships and advise clients on paid search strategies aligned with broader business objectives.
Plan and allocate budgets, oversee monthly spend, and use resources efficiently.
Coordinate paid search strategies with PR, social, programmatic, and other channel initiatives.
Drive adoption of PMG’s Alli platform and collaborate cross-functionally to improve its effectiveness.
Monitor SEM industry trends and integrate relevant practices and innovations into strategies.
Lead a test-and-learn approach to refine strategies and improve performance.
Manage and mentor a team, provide training and coaching, and foster professional growth and collaboration.

Benefits

Annual performance-based bonus program.
Professional development, learning programs, mentorship, and career advancement support.
Generous time off.
Paid parental leave.
Retirement benefits, including employer contributions or matching where applicable.
Fertility and family-building benefits for eligible employees and their spouses or partners.
Medical, dental, and vision coverage.
Optional pet insurance.
Company-funded lifestyle spending account for eligible health and well-being expenses.
Commuter benefits where available.
Eight paid volunteer hours each year.
Enterprise AI tools and ongoing AI training.