Analyst, SEM

Williams-Sonoma•San Francisco, CA

7h•$72,000 - $80,000•Onsite

About The Position

The Analyst, SEM will support the day-to-day management and optimization of Williams-Sonoma, Inc.’s paid search and Shopping/Product Listing Ads programs across one or more portfolio brands. The role supports campaign planning and execution, performance monitoring, budget pacing and forecasting, keyword builds, audits, promotions, and testing. It delivers regular reporting, analysis, and insights to help measure and improve marketing performance, revenue, site traffic, conversion, and return on ad spend. The role reports to the Manager of SEM/PLAs and requires onsite work in the San Francisco office Monday through Thursday.

Requirements

BS/BA degree or equivalent work experience.
1–2+ years of digital marketing experience focused on paid search and Shopping/PLA campaign management, or equivalent experience.
Confidence analyzing large data sets and making recommendations or developing and executing strategies based on analysis and test results.
High attention to detail, deadline orientation, and strong organizational skills.
Excellent written and verbal communication skills, including the ability to synthesize technical detail and communicate across the organization.
Entrepreneurial spirit, ability to work in a fast-paced environment, and ability to work well with a team.
Strong MS Excel skills.
Ability to work onsite in the San Francisco, CA office Monday through Thursday.

Nice To Haves

Google Ads certifications or certifications in other SEM platforms.
Experience with PLA and SEM bid management platforms.
Familiarity with ETL platforms such as Snowflake or Domo.

Responsibilities

Support planning, execution, and ongoing management of campaigns across Google Ads and Microsoft Ads, including setup, structure, budget pacing, bid and budget updates, and quality assurance.
Support Google and Bing Shopping/Product Listing Ads campaign management, including product feed optimization, promotion management, local inventory ads, and product-level performance analysis.
Monitor daily performance across Paid Search and PLAs, including ROI/ROAS, budget pacing, campaign health, and optimization opportunities.
Deliver weekly and ad hoc search performance reports to the Marketing team and brand partners.
Participate in weekly meetings with Marketing partners to review SEM performance and priorities.
Support WSI’s digital testing plan through ideation, setup, reporting, and interpretation of text and PLA tests.

Benefits

Generous discount on all WSI brands.
401(k) plan and other investment opportunities.
Paid vacations, holidays, and time off to volunteer.
Health benefits, including dental and vision insurance and same-sex domestic partner benefits.
Tax-free commuter benefits.
Wellness program supporting physical, financial, and emotional health.
In-person and online learning opportunities through WSI University.
Cross-brand and cross-function career opportunities.
Self-development resources.
Advisor (mentor) program.
Career development workshops, learning programs, and speaker series.