Senior Scriptwriter, Performance Marketing

Ethos Life

11d • $127,000 - $223,000 • Remote

About The Position

Ethos is seeking a performance-focused writer to develop persuasive copy for direct mail and paid social, particularly statics and text-overlay ads. The role calls for someone who approaches copy with journalistic curiosity and direct-response discipline: finding compelling angles, earning attention, and motivating a measurable response. The writer will develop new concepts, offers, and messaging territories, use test results to inform future work, and collaborate with creative, performance marketing, design, compliance, and legal partners. AI tools are part of the concepting and writing workflow, with the writer responsible for maintaining quality and creative judgment. This is a full-time position with a U.S. national base salary range of $127,000–$223,000. The posting is tagged remote.

Requirements

• At least 8 years of experience writing direct-response or performance copy.
• A strong portfolio featuring direct mail and paid social, with results the candidate can discuss.
• Strong command of direct-response principles, including offer construction, headlines and hooks, long- and short-form persuasion, urgency, and clear calls to action.
• Comfort with testing and metrics, including response rate, CPA, and ROAS, and ability to apply test results to improve copy.
• Ability to understand what motivates different audience segments across ages, income levels, and genders, and to write with appropriate tone, clarity, and trust for life insurance.
• Comfort writing for older and mid-life audiences, including people aged 55 and over.
• Ability to produce concise, high-impact copy within the constraints of static ads and mail pieces.
• Fluency with AI tools for concepting, ideation, and writing, using them to generate ideas and iterate while applying sound creative judgment.
• Ability to generate a high volume of concepts without sacrificing creative quality.
• Collaborative, fast-moving work style; ability to work with designers, creative leads, and performance teams and deliver with limited hand-holding.

Nice To Haves

• Experience in a regulated category such as insurance, financial services, or healthcare; preferred but not required.

Responsibilities

• Concept and write direct-mail copy—including envelope teasers, letters, postcards, self-mailers, and inserts—from brief through final delivery.
• Concept and write headlines, body copy, and calls to action for paid social statics and text-overlay ads across Meta and other social platforms.
• Develop original angles, offers, and messaging territories that make Ethos feel urgent and worth the audience’s attention.
• Write against test hypotheses, such as control versus challenger, headline, offer, hook, and call to action, and use results to inform subsequent copy.
• Collaborate with designers, the Creative Director of Paid Social, and performance marketing to understand performance and apply insights to future work.
• Partner with compliance and legal to meet regulated-industry requirements while preserving persuasive impact.
• Use AI tools for concepting, idea generation, and rapid iteration while applying a quality filter.
• Write performance-oriented copy with a clear hook, compelling argument, and specific reason to act.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed