Senior Sales Manager | The Somm

Columbia Hospitality•Woodinville, WA

About The Position

The Senior Sales Manager at The Somm is responsible for meeting and exceeding sales goals for assigned market segments through proactive sales efforts. The role develops and executes sales plans and strategies, builds client relationships, identifies new target markets, and generates revenue. It also maintains accurate sales activity records, reports weekly progress, adapts goals to market conditions, and helps ensure a seamless transition from sales to event management. The position works with clients and internal departments to secure new business, manage revenue forecasts, support accurate billing, and achieve client sentiment goals. The role participates in sales and industry events, conducts client presentations and site inspections, and responds to inbound requests for proposals within 24 hours. The Senior Sales Manager must follow company policies, accounting standards, and applicable operating procedures.

Requirements

Minimum of 3–5 years of hospitality sales experience.
Extensive knowledge and expertise in sales and/or event management, including sales and negotiation skills.
Attention to detail and ability to accurately read and write business correspondence.
Ability to think creatively and develop innovative solutions or approaches.
Strong skills in time management, information analysis, problem-solving, planning, organizing, decision-making, and delivering results.
Strong interpersonal influence skills, including coaching, motivating, delegating, and relationship-building.
Strong grasp of mathematical operations, including calculations with whole numbers, fractions, and decimals, and computing discounts, interest, commissions, proportions, and percentages.
Analytical mindset and ability to use mathematical skills to assess data, identify trends, and draw insights for strategy and decision-making.
Technical proficiency in Microsoft Office, including Word, PowerPoint, Teams, OneNote, and Excel.
Proficiency in client research and gathering relevant information; ability to stay current on industry trends and developments.
Strong business acumen and ability to read a profit and loss statement.
Ability to present clearly and concisely to senior management and clients.
Ability to travel by air or car, stay overnight in hotels, and participate in client entertainment.

Nice To Haves

Knowledge of hospitality sales platforms.

Responsibilities

Meet and exceed sales goals for assigned market segments.
Develop and implement sales plans and strategies to achieve revenue goals and maximize market share.
Develop clients, manage key relationships, network, and identify new target markets.
Maintain accurate and timely activity records and client contact information in the Sales & Events database.
Report weekly achievements for prospecting, inquiries, activities, and industry events.
Adjust goals and pursue results based on market conditions.
Solicit and secure new business through outside sales calls.
Participate in trade shows, promotional events, and industry events.
Conduct site inspections and client presentations.
Respond to inbound requests for proposals within 24 hours.
Negotiate with clients, use closing tactics, and work with contractual language.
Differentiate the property from competitors and communicate value to potential customers.
Create a seamless client experience from sales through event management.
Achieve assigned goals and objectives while maximizing time-management efficiency and productivity.
Forecast revenue for assigned groups.
Develop and maintain favorable working relationships and open communication with all departments.
Establish and maintain positive, professional relationships with clients.
Follow accounting standards for deposits, direct billing, and prepayment; confirm accurate revenue posting and client billing.
Maintain working knowledge of applicable standards, policies, and procedures; attend required meetings.
Achieve client sentiment goals and adhere to Columbia Hospitality policies and procedures.