Senior Sales Manager

Trailborn Hotel Management•Jackson, WY

20d

About The Position

The Senior Sales Manager generates group, corporate, leisure, and special event business to maximize resort revenue, occupancy, and profitability. The role develops and maintains relationships with key clients, meeting planners, travel professionals, and community partners while delivering exceptional service throughout the sales process. Working closely with Revenue Management, Operations, Marketing, Catering, and Front Office, the Senior Sales Manager develops strategic business opportunities aligned with the resort’s financial goals and guest experience standards. The position also supports junior sales team members, cross-department collaboration, and resort-wide initiatives.

Requirements

Bachelor's degree in Hospitality Management, Business, Marketing, or a related field, or equivalent experience.
Minimum 5 years of hotel or resort sales experience.
Proven success in group and corporate sales.
Strong negotiation and relationship-building skills.
Excellent written and verbal communication abilities.
Proficiency with CRM systems and Microsoft Office.
Ability to travel as needed.
Valid driver's license.

Nice To Haves

Resort experience.
Marriott sales systems experience, such as CI/TY, MarRFP, or related platforms.
Knowledge of Jackson Hole, mountain destinations, or outdoor tourism markets.
Experience with Delphi, Synexis, or similar sales systems.

Responsibilities

Prospect and secure new group, corporate, association, SMERF, and leisure business.
Maintain and expand existing client relationships through proactive account management.
Conduct sales calls, virtual presentations, and site inspections.
Respond promptly to RFPs and inquiries.
Negotiate contracts, rates, and concessions within established guidelines.
Develop annual sales plans and market strategies.
Participate in trade shows, networking events, and industry associations.
Identify emerging market opportunities and competitive trends.
Collaborate with Revenue Management to maximize ADR, occupancy, and RevPAR.
Evaluate business opportunities based on profitability and displacement analysis.
Maintain accurate sales forecasts and booking pace; monitor production reports and adjust sales strategies accordingly.
Serve as the primary contact for assigned accounts, coordinate site visits and familiarization tours, and ensure a seamless transition from sales to operations.
Maintain client satisfaction and repeat business, and resolve client concerns professionally and promptly.
Partner with Catering, Events, Front Office, Marketing, and Operations to execute group business successfully.
Participate in weekly sales strategy meetings and assist in developing promotional campaigns and packages.
Support resort-wide initiatives and brand standards.
Maintain accurate CRM and sales system records, account histories, and documentation.
Prepare proposals, contracts, and correspondence; track production against budget and sales goals.
Submit weekly activity reports and monthly forecasts.
Mentor junior sales team members as appropriate and foster collaboration across departments.
Promote exceptional guest service and represent the resort positively within the community.