Senior Sales Manager

HRI Hospitality•New Orleans, LA
•Onsite

About The Position

The Senior Sales Manager has overall responsibility for selling guestrooms for assigned market segments and assists the sales and catering team in meeting or exceeding the hotel’s budgeted financial targets. The role is also responsible for meeting assigned monthly sales goals. The position is in the Sales and Marketing department and reports to the Director of Sales and Marketing or the Director of Sales. The manager develops business and relationships with existing and prospective accounts, conducts sales calls and site inspections, negotiates contracts, and supports the operational execution of booked business. The role monitors market and hotel trends to develop strategies that maximize occupancy and average rate, maintains accurate records in the hotel sales system, and collaborates with revenue, sales, and hotel operations teams to support revenue goals and customer satisfaction. Work schedules may be adjusted to business demands, including early mornings, evenings, or weekends.

Requirements

  • College degree, or high school diploma with related experience.
  • At least 3 years of past sales experience preferred.
  • Ability to read, write, and understand English.
  • Excellent verbal and written communication skills, including the ability to lead and participate in formal presentations.
  • Strong negotiation skills and ability to cultivate leads, build relationships, and close deals.
  • Strong organizational skills and ability to handle multiple tasks in a fast-paced environment.
  • Advanced knowledge of market trends, competition, and the hotel’s key customers.
  • Advanced knowledge of sales skills and revenue management.
  • Ability to train and motivate peers.
  • Strong computer skills, including Microsoft Office, Delphi or another hotel sales system, and other relevant programs.
  • Ability to work as part of a team.
  • Strong desire to deliver high-quality customer service.
  • Detail-oriented and organized, with a focus on accuracy and efficiency.
  • Good personnel management and organizational skills.

Nice To Haves

  • Experience in a hotel of similar size and quality preferred.

Responsibilities

  • Assist the sales and catering team in achieving or exceeding budgeted guestroom revenue, profit, and occupancy goals for the hotel.
  • Communicate with the Director of Revenue and Director of Sales about opportunities that affect revenue goals.
  • Conduct weekly sales calls to existing and prospective accounts and seek new business in assigned market segments.
  • Build and strengthen account relationships through sales calls, entertainment, trade shows, and other activities.
  • Travel locally for outside sales calls, hotel promotion, and competitor review to develop leads.
  • Generate leads and new business through online research, solicitations, mailings, referrals, networking, trade shows, professional and community organizations, and sales blitzes.
  • Arrange hotel site inspections for prospective accounts.
  • Maintain accurate sales records in the hotel sales system to document account history and support service quality and future prospects.
  • Respond to sales inquiries within 24 business hours.
  • Support the operational aspects of booked business, including proposals, contracts, and customer correspondence.
  • Negotiate sales contracts and coordinate implementation and setup as required.
  • Analyze historical, current, and future hotel and market trends and develop strategies to maximize occupancy and average rate through creative, selective selling.
  • Assist with development of the annual budget and quarterly owner reviews.
  • Participate in management meetings to discuss budgets, forecasts, and rates.
  • Assist the Sales leader with training, mentoring, strategy development, implementation, and execution in the sales department.
  • Partner with hotel operations to coordinate customer specifications and respond to customer issues and comments to support satisfaction.
  • Participate in the hotel weekly staff meeting, if applicable.
  • Adjust the work schedule as needed to meet business demands, potentially including early morning, evening, or weekend hours.
  • Perform other duties as assigned.
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