[SALES] Senior Sales Manager, Amazon

TCL North America•Irvine, CA

2h•$150,000 - $165,000

About The Position

The Senior Sales Manager is responsible for leading TCL’s Home Theater business with Amazon, including account strategy, revenue growth, assortment planning, forecasting, promotional execution, vendor negotiations, and overall account performance. The role is the primary business relationship owner for Amazon and works with Sales leadership and cross-functional teams to deliver revenue, market-share, profitability, and long-term account-growth objectives. The role requires a strong understanding of Amazon’s business, the consumer electronics competitive landscape, and TCL’s product portfolio to identify opportunities, manage risks, and meet annual and long-term objectives. Responsibilities span account management and sales execution; business planning, forecasting, and performance management; assortment, pricing, and promotional strategy; contract, program, and financial management; and cross-functional leadership and business development. The position is primarily based in a professional home-office or office environment, using computers and standard office equipment. It involves extended computer-based work and regular communication through in-person and virtual meetings. Domestic travel to Amazon, TCL offices, industry events, customer meetings, and other business locations is required as needed. Flexibility outside normal business hours may be needed during key retailer events, product launches, planning periods, or other critical business activities. Reasonable accommodations may be made for qualified individuals with disabilities.

Requirements

Bachelor’s degree in Business Administration, Marketing, Finance, Economics, or a related field, or equivalent relevant professional experience.
At least 5 years of progressive sales, account management, or commercial experience in consumer electronics, retail, e-commerce, consumer products, or a closely related industry.
Demonstrated experience managing and growing a major national retail or e-commerce account.
Strong understanding of account planning, forecasting, assortment management, pricing, promotions, and retail sales execution.
Demonstrated ability to develop and execute account strategies that support revenue growth, market-share expansion, and business objectives.
Experience developing detailed sales forecasts and analyzing sell-in, sell-through, inventory, and account performance.
Experience negotiating commercial terms, promotional programs, or other customer agreements.
Strong financial and business acumen, including the ability to evaluate revenue, margin, promotional investments, and account profitability.
Strong analytical and problem-solving skills, with the ability to turn sales and market data into actionable recommendations.
Strong presentation and negotiation skills and ability to communicate effectively with senior-level customer and internal stakeholders.
Advanced proficiency in Microsoft Excel and PowerPoint; working proficiency in Outlook and Teams.
Ability to independently manage a large, complex account while partnering across internal functions.
Ability to travel as required for customer meetings, business reviews, industry events, and other account-related activities.
Legally authorized to work in the United States at the time of hire; employment visa sponsorship is not currently available for this position.

Nice To Haves

Direct experience managing or supporting an Amazon 1P/vendor relationship, including work with Amazon retail or category teams.
Demonstrated success growing an Amazon consumer electronics or other durable-goods business.
Experience in televisions, home theater, consumer electronics, appliances, or other technology-driven consumer categories.
Experience managing a high-volume national retail or e-commerce account with significant annual revenue responsibility.
Experience with Amazon-specific business planning, forecasting, operational processes, reporting tools, and vendor platforms.
Experience leading CPFR or similar collaborative forecasting and replenishment processes.
Experience developing product assortment and promotional strategies for large national retailers.
Experience managing major e-commerce promotional periods, including Amazon Prime Day and other high-volume seasonal events.
Experience with market-share and competitive intelligence platforms such as Circana or similar retail measurement tools.
Experience managing MDF, promotional funding, advertising investments, retailer programs, or other customer-specific spending.
Experience evaluating promotional ROI, account profitability, margin, and investment effectiveness.
Experience partnering with Supply Chain and Business Planning on demand forecasting, inventory planning, product transitions, and new product launches.
Experience in a global organization and coordinating with international corporate or product teams.
Existing relationships within the consumer electronics retail or e-commerce industry.

Responsibilities

Serve as the primary sales and business relationship owner for TCL’s Home Theater business with Amazon.
Develop and execute annual and long-term account strategies aligned with revenue, market share, profitability, and brand objectives.
Manage day-to-day and strategic engagement with Amazon buyers, category leaders, and other key stakeholders.
Drive sales, assortment, promotional, and market-share objectives for the Amazon business.
Identify growth opportunities through product assortment, placement, promotions, pricing strategies, and new business initiatives.
Monitor account performance and address sales gaps, competitive activity, operational challenges, and emerging business risks.
Represent TCL in retailer meetings, business reviews, negotiations, and industry events.
Develop and maintain detailed 90-day and 120-day rolling sales forecasts and account plans.
Analyze sell-in, sell-through, inventory, category performance, market share, promotional activity, and other account metrics.
Partner with Business Planning and Supply Chain to align demand forecasts with inventory availability, product transitions, and sales plans.
Lead or participate in weekly and biweekly CPFR and account-planning discussions.
Conduct account performance reviews, identify opportunities and risks, prepare business reviews and recommendations, and monitor forecast accuracy.
Develop corrective action plans when performance is below expectations and coordinate cross-functional execution.
Develop and execute product assortment strategies and negotiate placement and assortment opportunities.
Partner with Product, Marketing, Finance, and Business Planning on competitive pricing and promotional strategies.
Plan and execute major Amazon promotional events and seasonal selling periods; evaluate sales lift, margin impact, performance, and return on investment.
Monitor competitive assortment, pricing, promotions, launches, and category trends; recommend appropriate actions.
Support new product introductions and product transitions to maximize placement, availability, and sales performance.
Lead negotiations related to annual vendor programs and other account-specific commercial agreements.
Partner with Sales leadership and Finance to evaluate commercial terms and support financially sound decisions.
Manage account budgets, promotional investments, marketing programs, and other approved sales expenses; monitor profitability and investment effectiveness.
Partner with Finance to manage and reconcile retailer-specific programs and expenses.
Evaluate investments and business opportunities based on revenue potential, profitability, market-share impact, and strategic value; escalate significant risks as appropriate.
Coordinate with Sales leadership, Business Planning, Marketing, Product, Finance, Supply Chain, Logistics, and Operations to execute account strategies and initiatives.
Communicate account priorities, retailer expectations, risks, and opportunities to internal stakeholders.
Develop business cases and recommendations for programs, investments, products, or growth opportunities.
Identify improvements to account processes, reporting, forecasting, and cross-functional execution; provide retailer and market insights for broader business planning.
Support special projects and other Sales activities as assigned.