Senior Sales Development Representative

Lucid Dream • Durham, NC

3d • Hybrid

About The Position

Lucid Dream is a medical simulation company that helps life science customers drive market uptake and adoption through immersive VR/AR/XR and game-based experiences. The Senior Sales Development Representative will focus on the pharmaceutical sector, connecting with prospective clients and guiding early conversations. The role supports the company’s inbound lead engine by responding to and qualifying leads, then booking high-quality meetings for the commercial team. It combines warm inbound engagement with thoughtful, targeted social selling and outbound outreach rather than high-volume cold calling. The role is based in a hybrid work environment, with the company’s office located at the American Tobacco Campus in downtown Durham, North Carolina, and includes approximately 25% travel for sales and demo meetings and industry events.

Requirements

• 2–4 years of experience in sales development, inside sales, or related roles.
• Proven success generating or qualifying leads and booking meetings in a B2B environment.
• Exceptional written and verbal communication skills.
• A confident, consultative approach and ability to engage senior-level prospects professionally and naturally.
• Strong organizational skills and ability to manage multiple conversations at once.
• Comfort using LinkedIn, HubSpot, Gmail, and related sales tools.
• A proactive mindset and eagerness to grow in a dynamic, creative environment.
• Ability to travel approximately 25% for sales and demo meetings and industry events.

Nice To Haves

• Relevant experience in life sciences or healthcare.

Responsibilities

• Respond quickly and professionally to inbound leads from the website, LinkedIn, and referrals.
• Assess lead quality and determine whether to schedule a meeting or conduct an initial qualification call.
• Conduct short qualification calls to understand client goals, challenges, and project fit.
• Follow up with leads to secure meetings, demonstrating persistence and professionalism.
• Manage lead activity and communications in HubSpot, keeping records organized and current.
• Support prospect nurturing through thoughtful follow-up and timely communication.
• Engage in social selling by connecting with prospects on LinkedIn, commenting on relevant posts, and starting conversations that align with the company’s brand voice.
• Identify and pursue targeted outbound opportunities when relevant.
• Collaborate with the Commercial Director to refine messaging, qualification criteria, and outreach strategy.

Benefits

• Competitive base salary plus performance-based incentives tied to activity metrics and meeting bookings.
• Employer-sponsored health, vision, and dental insurance.
• 401(k) retirement plan with company match.
• Responsible paid time-off policy.
• Hybrid work policy.
• Parental leave policy.
• Downtown Durham office with parking.
• Monthly team-building events.
• Professional development opportunities and support for ongoing learning.
• Collaborative small-team atmosphere with meaningful work and direct impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed