Senior Retail Media Trader - NA Fem Care

Procter & Gamble•Boston, MA

3d•$110,000 - $165,300

About The Position

The Senior Retail Media Trader will manage North America retail media campaigns across leading retailer media networks, overseeing campaigns from activation through ongoing optimization to deliver business and media objectives. The role develops and executes retail media strategies aligned with brand, category, customer, and commerce goals, translating business priorities into effective media plans and activations. The position owns campaign planning, activation, and optimization across retail media platforms, including keyword, product, audience, and targeting strategies, while managing budgets, pacing, and performance. It uses real-time data, reporting tools, and platform insights to identify trends, opportunities, and risks and drive incremental, profitable growth for P&G and its retail partners. The trader analyzes campaign performance, creates actionable recommendations, and continuously improves efficiency and results. The role partners with Brand, Sales, Analytics, Commerce, IT, and other cross-functional teams to align retail media investments with broader eCommerce and omnichannel strategies. It also develops standardized reporting, communicates results and recommendations to internal and external partners, supports forecasting and budget allocation, and identifies, tests, and scales new platform capabilities, formats, technologies, and opportunities. The position maintains campaign quality, reporting accuracy, governance, and operational excellence while managing multiple priorities. The ideal candidate has experience in retail media, digital commerce, paid media, or performance marketing and uses data and analytics to drive business growth. They are comfortable with media platforms and performance reporting tools, communicate and solve problems effectively, translate complex data into recommendations, and build strong cross-functional partnerships. Candidates should be prepared to consider relocation opportunities throughout their career as business needs and development opportunities arise.

Requirements

Bachelor’s degree.
Experience in retail media, digital commerce, paid search, digital advertising, performance marketing, media buying, or a related field.
Experience planning, activating, optimizing, or analyzing digital advertising and media campaigns.
Strong analytical skills and the ability to interpret performance data and translate insights into action.
Experience using reporting tools, spreadsheets, and data visualization tools to monitor performance and communicate results.
Strong written and verbal communication skills and the ability to collaborate and influence across multiple stakeholders.
Experience with Microsoft Office, including Excel, PowerPoint, and Word.

Nice To Haves

Experience in consumer goods, retail, eCommerce, or omnichannel business environments.
Familiarity with retail media networks, retail search, audience-based advertising, onsite media, offsite media, display advertising, or programmatic media.
Experience managing agency, retailer, or external partner relationships.
Experience with campaign planning, budget management, forecasting, and performance optimization.
Experience identifying business insights from data and translating them into recommendations and action plans.

Responsibilities

Manage North America retail media campaigns across leading retailer media networks, from activation through ongoing optimization.
Develop and execute retail media strategies aligned with brand, category, customer, and commerce objectives.
Plan, activate, and optimize campaigns across retail media platforms, including keyword, product, audience, and targeting strategies.
Manage campaign budgets, pacing, forecasting, budget allocation, and performance optimization.
Use real-time data, reporting tools, and platform insights to identify trends, opportunities, and risks and drive growth.
Analyze campaign performance and develop actionable recommendations to improve efficiency and meet business objectives.
Partner with Brand, Sales, Analytics, Commerce, IT, and other teams to align investments with eCommerce and omnichannel strategies.
Create standardized reporting and present results, insights, and recommendations to internal and external business partners.
Identify, test, and scale new capabilities, formats, technologies, and opportunities across retail media platforms.
Maintain campaign quality, reporting accuracy, governance, and operational excellence while managing multiple priorities.