Senior Researcher, Consumer Insights

SEGA OF AMERICA INC • Irvine, CA

2d • $94,000 - $117,000 • Hybrid

About The Position

SEGA West Consumer Insights (SWCI) is part of the Business Strategy organization and is crucial for informing product greenlighting, portfolio strategies, and tracking product health. SWCI conducts comprehensive mixed-methods consumer research across games, franchises, and live services to support key business decisions from concept to post-launch. The team uses custom primary research (quantitative and qualitative), secondary analysis, and syndicated data to understand player needs, behaviors, motivations, and trade-offs. They commonly perform studies such as Total Addressable Market (TAM) Surveys, Audience Segmentations, Concept Tests, Playtests, Messaging and Positioning, Pricing Surveys, Discrete Choice Modelling, Brand Lift Surveys, Virtual Diaries, and Product and Brand Health Tracking. SWCI collaborates closely with Product, Brand, Corporate Planning, and Publishing teams, translating business questions into research approaches and actionable insights. The team manages the entire research lifecycle, from stakeholder intake and study design to execution, analysis, synthesis, and reporting, ensuring insights are methodologically sound and linked to business outcomes. The Senior Researcher is an individual contributor responsible for independently leading complex research initiatives from intake to delivery, serving as a trusted research partner and primary contact for assigned SEGA portfolio projects. This role involves owning research direction, ensuring stakeholder alignment, and delivering high-quality insights.

Requirements

• Typically has 5+ years of applied custom research experience.
• Advanced proficiency with DIY survey platforms such as Alchemer or Qualtrics.
• Advanced proficiency with syndicated research tools such as GWI, YouGov Profiles, Circana, or similar platforms.
• Advanced proficiency in Microsoft Suite, including Word, Excel, and PowerPoint.
• Advanced experience analyzing data using SPSS or similar survey analysis software.
• Advanced analytical reasoning, critical thinking, and written communication skills.
• Strong interest in and expert-level knowledge of the video games industry, including SEGA’s portfolio and key competitors.

Responsibilities

• Lead complex quantitative and qualitative research projects end-to-end.
• Partner with stakeholders to define research needs and success criteria.
• Own research design, documentation, and methodology, ensuring all stakeholders are aligned on objectives and the intended use of data.
• Own the research delivery process, serving as the primary point of contact for results readouts and action items.
• Proactively lead research road mapping and budget planning for assigned areas of the portfolio, ensuring stakeholder budgets are aligned with anticipated costs over multiple years.
• Mentor junior researchers and review their work for quality.
• Other responsibilities are performed as assigned or needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed