Senior Strategic Insights Researcher
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? Description: Senior Researcher who builds and personally runs PrizePicks’ pre-launch creative, concept, messaging, and asset testing; designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations that improve outcomes before launch. This is not a manager or vendor-management role.
Requirements
- 5+ years in market research, consumer insights, advertising research, or a closely related discipline
- Currently hands-on across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations
- Has personally designed and executed creative, advertising, concept, message, or value-proposition testing
- Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design
- Has personally programmed surveys with visuals in Qualtrics or a comparable platform
- Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation
- Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails
- Demonstrated mixed-method capability across quantitative and qualitative research
- Can show examples of research changing a creative or business decision; not merely reporting consumer reactions
- Must be authorized to work for any employer in the U.S.
- Unable to sponsor or take over sponsorship of an employment Visa at this time
Nice To Haves
- Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences
- Demonstrates exceptional ownership, persistence, and follow-through
- Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category
- Has built benchmarks, research principles, or repeatable creative-learning systems
- Experience synthesizing consumer research with brand strategy, product context, and in-market performance
- Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration
- Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams
Responsibilities
- Builds and personally runs PrizePicks’ pre-launch creative, concept, messaging, and asset testing
- Designs mixed-method studies
- Conducts fieldwork
- Analyzes results
- Delivers recommendations that improve outcomes before launch
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
