Senior Strategic Insights Researcher

PrizePicks•Atlanta, GA

19h•Remote

About The Position

PrizePicks is the fastest-growing sports company in North America and the leading platform for Daily Fantasy Sports. We are seeking a Senior Researcher to build and personally run PrizePicks’ pre-launch creative, concept, messaging, and asset testing. This role involves designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations to improve outcomes before launch. This is not a manager or vendor-management role.

Requirements

5+ years in market research, consumer insights, advertising research, or a closely related discipline.
Currently hands-on across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations.
Has personally designed and executed creative, advertising, concept, message, or value-proposition testing.
Can translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design.
Has personally programmed surveys with visuals in Qualtrics or a comparable platform.
Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation.
Has personally moderated interviews, focus groups, or rapid iterative studies and can diagnose why an idea works or fails.
Demonstrated mixed-method capability across quantitative and qualitative research.
Can show examples of research changing a creative or business decision; not merely reporting consumer reactions.
Must be authorized to work for any employer in the U.S.

Nice To Haves

Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences.
Demonstrates exceptional ownership, persistence, and follow-through.
Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category.
Has built benchmarks, research principles, or repeatable creative-learning systems.
Experience synthesizing consumer research with brand strategy, product context, and in-market performance.
Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration.
Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams.

Responsibilities

Build and personally run PrizePicks’ pre-launch creative, concept, messaging, and asset testing.
Design mixed-method studies.
Conduct fieldwork.
Analyze results.
Deliver recommendations that improve outcomes before launch.

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development