Senior Strategic Insights Researcher

PrizePicks•Atlanta, GA

1d•$120,000 - $135,000•Remote

About The Position

PrizePicks is seeking a Senior Researcher to build and personally run the company's pre-launch creative, concept, messaging, and asset testing. This role involves designing mixed-method studies, conducting fieldwork, analyzing results, and delivering recommendations to improve outcomes before launch. This is not a manager or vendor-management role.

Requirements

5+ years in market research, consumer insights, advertising research, or a closely related discipline.
Currently hands-on across the research lifecycle—writing briefs, designing studies, conducting fieldwork, analyzing findings, and making recommendations.
Has personally designed and executed creative, advertising, concept, message, or value-proposition testing.
Understands experimental or monadic designs, sampling, stimulus exposure, quality assurance, analysis, and interpretation.
Demonstrated mixed-method capability across quantitative and qualitative research.
Must be authorized to work for any employer in the U.S.

Nice To Haves

Experience testing static advertising, paid social, television, out-of-home, storyboards, animatics, rough cuts, talent, promotions, or product experiences.
Demonstrates exceptional ownership, persistence, and follow-through.
Experience in sports, gaming, entertainment, consumer technology, or another culturally fast-moving category.
Has built benchmarks, research principles, or repeatable creative-learning systems.
Experience synthesizing consumer research with brand strategy, product context, and in-market performance.
Uses AI-enabled tools responsibly for study development, qualitative coding, open-text analysis, synthesis, or workflow acceleration.
Comfort operating across Product Marketing, Integrated Marketing, User Acquisition, Product Design, and Creative teams.

Responsibilities

Design mixed-method studies.
Conduct fieldwork.
Analyze results.
Deliver recommendations that improve outcomes before launch.
Translate a business decision into research objectives, hypotheses, success measures, and an appropriate study design.
Program surveys with visuals in Qualtrics or a comparable platform.
Moderate interviews, focus groups, or rapid iterative studies.
Diagnose why an idea works or fails.
Show examples of research changing a creative or business decision.

Benefits

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development